PRSA APR: FIGURES/EVENTS IN PR
HISTORY EXAM TEST QNS & ANS 2025
Aurthur Page
- answer-An AT&T vice president who helped set the standard for corporate PR ("Page
Principles"). Said a company's performance would be determined by its public
reputation, therefore, policymaking should involve corporate public relations executives.
(1927)
Carl Byoir
- answer-Directed campaign to publicize the military draft among non-English-speaking
men and helped distribute information to Americans about U.S. war goals. Founded
Carl Byoir and Associates, one of the world's largest public relations agencies during
the mid-20th century, in 1930.
Edward L. Bernays
- answer-Staff member of the Committee on Public Information during World War I.
Wrote Crystallizing Public Opinion, first book on public relations (published in 1923) with
his wife Doris Fleischman.
George Creel
- answer-Chairman of the Committee on Public Information during World War I.
Understood the power of publicity to mobilize the public. Started the "Four Minutemen"
and created "spokespersons" from key interest groups such as lawyers, actors,
journalists, teachers. Used persuasive tactics to dehumanize the enemy.
George Westinghouse
- answer-Created the first corporate public relations department. (1889)
Ivy Ledbetter Lee:
- answer-Created a "Declaration of Principles" in 1906. Among the principles: to supply
news and ensure the company's work is done in the open, provide accurate information
and not advertising, and work with media to respond promptly to requests for additional
information. Issued first news release in 1906.
Louis McHenry Howe
- answer-Long-time public relations adviser to Franklin D. Roosevelt. Recognized that
mutually beneficial public relationships could be built only by coupling responsible
performance with persuasive publicity. (1936)
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HISTORY EXAM TEST QNS & ANS 2025
Aurthur Page
- answer-An AT&T vice president who helped set the standard for corporate PR ("Page
Principles"). Said a company's performance would be determined by its public
reputation, therefore, policymaking should involve corporate public relations executives.
(1927)
Carl Byoir
- answer-Directed campaign to publicize the military draft among non-English-speaking
men and helped distribute information to Americans about U.S. war goals. Founded
Carl Byoir and Associates, one of the world's largest public relations agencies during
the mid-20th century, in 1930.
Edward L. Bernays
- answer-Staff member of the Committee on Public Information during World War I.
Wrote Crystallizing Public Opinion, first book on public relations (published in 1923) with
his wife Doris Fleischman.
George Creel
- answer-Chairman of the Committee on Public Information during World War I.
Understood the power of publicity to mobilize the public. Started the "Four Minutemen"
and created "spokespersons" from key interest groups such as lawyers, actors,
journalists, teachers. Used persuasive tactics to dehumanize the enemy.
George Westinghouse
- answer-Created the first corporate public relations department. (1889)
Ivy Ledbetter Lee:
- answer-Created a "Declaration of Principles" in 1906. Among the principles: to supply
news and ensure the company's work is done in the open, provide accurate information
and not advertising, and work with media to respond promptly to requests for additional
information. Issued first news release in 1906.
Louis McHenry Howe
- answer-Long-time public relations adviser to Franklin D. Roosevelt. Recognized that
mutually beneficial public relationships could be built only by coupling responsible
performance with persuasive publicity. (1936)
Please leave a 5-star review. Your review is my motivation. Success in your exams!!
