PRSA APR: General PR terms:
FREQUENTLY TESTED QUIZ AND
DETAILED ANSWERS
Accreditation
- answer-In the absence of state licensing, accreditation is one means of encouraging
professionalism and accountability in PR. In 1998 several PR groups joined together to
form the UAB and established the APR.
Advertising
- answer-Paid information placed in a communication delivery vehicle by an identified
sponsor that pays for time or space. This is a controlled method of delivering messages
and gaining media placement.
Audience
- answer-A group of listeners (or spectators) who may receive a message but otherwise
have no common connection with one another.
Brand:
- answer-Unique design, sign, symbol, words, or a combination of these, employed in
creating an image that identifies a product and differentiates it from its competitors.
Community relations:
- answer-An area of public relations with responsibilities for building relationships with
constituent publics such as schools, charities, clubs and activist interests of the
neighborhoods or metropolitan area(s) where an organization operates.
Compassion fatigue
- answer-People who are exposed constantly to bad news on television just get tired of
hearing about it and become less prone to doing something about it.
Concurring authority concept
- answer-Used to prevent divisions and departments from disseminating materials that
do not conform with company standards, may also limit the freedom of the PR
department. PR department approves/mutually decides on approval
e.g. if you wanted to make a brochure or newsletter, PR department would need to
provide approval.
Controlled communication channels:
- answer-Includes media in which practitioners have the say over what is said, how it is
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, said, when it is said, and - to a certain extent - to whom it is said. Examples include paid
advertising, newsletters, brochures, some types of emails, organizational websites and
blogs, leaflets, organizational broadcasts, podcasts, intranets, teleconferences and
videoconferences, meetings, speeches, and position papers.
Edward Bernays
- answer-Father of PR. Wrote "Propaganda" in 1928 and "The Engineering of Consent"
in 1947. His uncle was Sigmund Freud. Was involved in the national campaign to put
fluoride in drinking water. Tobacco industry hired him to promote smoking among
women in 1920s. He wrote that, "Propaganda is the executive arm of the invisible
government."
Employee relations:
- answer-Activities designed to build sound relationships between an organization and
its employees. It is a critical element in fostering positive opinions and behaviors of
employees as ambassadors for the organization.
Financial relations:
- answer-An aspect of public relations responsible for building relationships with investor
publics including shareholders/stockholders, potential investors, financial analysts, the
financial markets (such as the stock exchanges and commodities exchanges), and the
Securities and Exchange Commission. Also known as investor relations or shareholder
relations
Five types of newspaper readers
- answer-- instrumental readers = want info useful for daily living
- opinion makers = want advice and guidance for forming and validating opinion
- pleasure readers = see reading as an enjoyable habit
- ego boosters = want info to impress others|
- scanners = use reading for many purposes, no single motivation
Goodwill:
- answer-An accounting term for the value of a business' intangible assets. This amount
equals the difference between the value of a company's net tangible assets and its
market value.
Government relations:
- answer-An aspect of relationship building between an organization and government at
local, state, and/or national levels, especially involving flow of information to and from
legislative and regulatory bodies. The goal often is to influence public policy decisions
compatible with the organization's interests.
Grassroots organizing:
- answer-An activist practice for creating social change among average people. This
practice is based on the power of the people to take collective action on their behalf.
Please leave a 5-star review. Your review is my motivation. Success in your exams!!
FREQUENTLY TESTED QUIZ AND
DETAILED ANSWERS
Accreditation
- answer-In the absence of state licensing, accreditation is one means of encouraging
professionalism and accountability in PR. In 1998 several PR groups joined together to
form the UAB and established the APR.
Advertising
- answer-Paid information placed in a communication delivery vehicle by an identified
sponsor that pays for time or space. This is a controlled method of delivering messages
and gaining media placement.
Audience
- answer-A group of listeners (or spectators) who may receive a message but otherwise
have no common connection with one another.
Brand:
- answer-Unique design, sign, symbol, words, or a combination of these, employed in
creating an image that identifies a product and differentiates it from its competitors.
Community relations:
- answer-An area of public relations with responsibilities for building relationships with
constituent publics such as schools, charities, clubs and activist interests of the
neighborhoods or metropolitan area(s) where an organization operates.
Compassion fatigue
- answer-People who are exposed constantly to bad news on television just get tired of
hearing about it and become less prone to doing something about it.
Concurring authority concept
- answer-Used to prevent divisions and departments from disseminating materials that
do not conform with company standards, may also limit the freedom of the PR
department. PR department approves/mutually decides on approval
e.g. if you wanted to make a brochure or newsletter, PR department would need to
provide approval.
Controlled communication channels:
- answer-Includes media in which practitioners have the say over what is said, how it is
Please leave a 5-star review. Your review is my motivation. Success in your exams!!
, said, when it is said, and - to a certain extent - to whom it is said. Examples include paid
advertising, newsletters, brochures, some types of emails, organizational websites and
blogs, leaflets, organizational broadcasts, podcasts, intranets, teleconferences and
videoconferences, meetings, speeches, and position papers.
Edward Bernays
- answer-Father of PR. Wrote "Propaganda" in 1928 and "The Engineering of Consent"
in 1947. His uncle was Sigmund Freud. Was involved in the national campaign to put
fluoride in drinking water. Tobacco industry hired him to promote smoking among
women in 1920s. He wrote that, "Propaganda is the executive arm of the invisible
government."
Employee relations:
- answer-Activities designed to build sound relationships between an organization and
its employees. It is a critical element in fostering positive opinions and behaviors of
employees as ambassadors for the organization.
Financial relations:
- answer-An aspect of public relations responsible for building relationships with investor
publics including shareholders/stockholders, potential investors, financial analysts, the
financial markets (such as the stock exchanges and commodities exchanges), and the
Securities and Exchange Commission. Also known as investor relations or shareholder
relations
Five types of newspaper readers
- answer-- instrumental readers = want info useful for daily living
- opinion makers = want advice and guidance for forming and validating opinion
- pleasure readers = see reading as an enjoyable habit
- ego boosters = want info to impress others|
- scanners = use reading for many purposes, no single motivation
Goodwill:
- answer-An accounting term for the value of a business' intangible assets. This amount
equals the difference between the value of a company's net tangible assets and its
market value.
Government relations:
- answer-An aspect of relationship building between an organization and government at
local, state, and/or national levels, especially involving flow of information to and from
legislative and regulatory bodies. The goal often is to influence public policy decisions
compatible with the organization's interests.
Grassroots organizing:
- answer-An activist practice for creating social change among average people. This
practice is based on the power of the people to take collective action on their behalf.
Please leave a 5-star review. Your review is my motivation. Success in your exams!!
