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Exam (elaborations)

DM EXAM 2 QUESTIONS AND ANSWERS

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DM EXAM 2 QUESTIONS AND ANSWERS An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business? Inform decisions about online advertising campaigns Analyze sales trends in specific geographies Optimize the website for search engines Identify issues on particular web pages - CORRECT ANSWEROptimize the website for search engines

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DM EXAM 2 QUESTIONS AND ANSWERS
An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital
analytics for the business?



Inform decisions about online advertising campaigns

Analyze sales trends in specific geographies

Optimize the website for search engines

Identify issues on particular web pages - CORRECT ANSWER✅✅✅Optimize the website for search
engines



What type of data does google analytics collect? - CORRECT ANSWER✅✅✅data from websites or
apps



Does google analytics use cookies? - CORRECT ANSWER✅✅✅yes, first party cookies



uses and gratification theory - CORRECT ANSWER✅✅✅why people use social media



what are the parts to uses and gratification theory - CORRECT ANSWER✅✅✅entertained, informed,
stay connected



laws and privacy - CORRECT ANSWER✅✅✅



can you see the amount of people that come from you're website from an online ad? - CORRECT
ANSWER✅✅✅true



what algorithm does facebook use? - CORRECT ANSWER✅✅✅EdgeRank



interactive process - CORRECT ANSWER✅✅✅dialogue between users and advertisers
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  • dm exam 2
  • dm exam 2 questions and answers
  • dm
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