MGT 6311 GATECH MIDTERM EXAM
(ACTUAL EXAM) WITH CORRECT ACTUAL
QUESTIONS AND CORRECTLY WELL
DEFINED ANSWERS LATEST 2025 - 2026
ALREADY GRADED A+
Social and search - ANSWERS-- use social media properties to dominate brand
SERP
- social links are used as signals of relevance
- Personalized results influenced by your online social network
- Optimize for social search engines
Mobile search - ANSWERS-- Usable, crawlable website
- Content is important and should be formatted for mobile usage
- Links are important
- Submit a mobile XML sitemap
- Use the word mobile on the mobile website or use mobile top level domains
XML sitemap - ANSWERS-A guide that search engines use to help them index
a website, which indicates how many pages there are, how often they are
updated and how important they are.
, Image optimization - ANSWERS-Alt tags, title tags, file name, align image,
image size (keep them low in bytes)
Title tag on the page itself - make it easy to read, use keywords early
Meta description tag - ANSWERS-HTML attribute that provides summary of
web page content - use compelling copy, also frequency
Keyword research - ANSWERS-Search volume, relevance/propensity to
convert, and competitive analysis
What do objectives need to be? - ANSWERS-SMART: specific, measurable,
attainable, realistic, time-bound
Attention economy - ANSWERS-The idea that human attention is a scarce
commodity i.e. seeing attention as a limited resource.
Customer experience map - ANSWERS-A visual representation of the
customers' flow from beginning to end of the purchase experience, including
their needs, wants,
expectations and overall experience.
Customer persona - ANSWERS-A detailed description of a fictional person to
help a brand visualise a segment of its target market.
Global citizen - ANSWERS-A person who identifies as part of a world
community and works toward building the values and practices of that
community
(ACTUAL EXAM) WITH CORRECT ACTUAL
QUESTIONS AND CORRECTLY WELL
DEFINED ANSWERS LATEST 2025 - 2026
ALREADY GRADED A+
Social and search - ANSWERS-- use social media properties to dominate brand
SERP
- social links are used as signals of relevance
- Personalized results influenced by your online social network
- Optimize for social search engines
Mobile search - ANSWERS-- Usable, crawlable website
- Content is important and should be formatted for mobile usage
- Links are important
- Submit a mobile XML sitemap
- Use the word mobile on the mobile website or use mobile top level domains
XML sitemap - ANSWERS-A guide that search engines use to help them index
a website, which indicates how many pages there are, how often they are
updated and how important they are.
, Image optimization - ANSWERS-Alt tags, title tags, file name, align image,
image size (keep them low in bytes)
Title tag on the page itself - make it easy to read, use keywords early
Meta description tag - ANSWERS-HTML attribute that provides summary of
web page content - use compelling copy, also frequency
Keyword research - ANSWERS-Search volume, relevance/propensity to
convert, and competitive analysis
What do objectives need to be? - ANSWERS-SMART: specific, measurable,
attainable, realistic, time-bound
Attention economy - ANSWERS-The idea that human attention is a scarce
commodity i.e. seeing attention as a limited resource.
Customer experience map - ANSWERS-A visual representation of the
customers' flow from beginning to end of the purchase experience, including
their needs, wants,
expectations and overall experience.
Customer persona - ANSWERS-A detailed description of a fictional person to
help a brand visualise a segment of its target market.
Global citizen - ANSWERS-A person who identifies as part of a world
community and works toward building the values and practices of that
community
