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Phase - Correct Answers stage in the product lifecycle
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Il` Gate - Correct Answers critical decision point ending a phase and starting the next
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Il` Product Life Cycle - Correct Answers The phases from Conceive to Retire
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Il` Product - Correct Answers a good, idea, method, information, object, or service...which serves a
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Il` need or satisfies a want. It has combination of tangible and intangible attributes (benefits,
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Il` features, functions, uses) that a seller offers a buyer for purchase
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Il` Need - Correct Answers a lack of basic requirement
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Il` Want - Correct Answers specific requirements for products or services to match a need
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Il` Demand - Correct Answers set of wants plus the desire and aility to pay for the exchange
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Il` Marketing - Correct Answers identifying, anticipating, and satisfying customer requirements
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Il` profitably
Il` Quality - Correct Answers meeting or exceeding customer's expectations
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Il` Value - Correct Answers ratio of perceived benefits and their perceived costs
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, Il` Product Management Role - Correct Answers The person who is the market expert (customer
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Il` and market research, voice of the customer), Owns the Product Development strategy and
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Il` lifecycle, Develops the Business Case, Presents needs, and other duties.
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Il` Product Marketing Role - Correct Answers The person who is the marketing expert (competitive
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Il` analysis, pricing, communications); Supports sales, Guides marketing programs, and owns the
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Il` strategy for success in the market and launching new products.
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Il` Driver - Correct Answers The one person driving the decision to closure
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Il` Approver - Correct Answers The 1-2 people who approve a decision
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Il` Contributor - Correct Answers The person who provides information or implements the Il` Il` Il` Il` Il` Il` Il` Il` Il` Il` Il` Il` Il` Il` Il`
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Il` Informed - Correct Answers The people who need to be informed of a decision but are not part
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Il` of the decision process.
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Il` Strategy - Correct Answers high level plan to achieve one or more goals under conditions of
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Il` Strategy Implementation - Correct Answers Creating unique and valuable position involving
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Il` PEST(EL) Analysis - Correct Answers Political, Economic, Social, Technological, Environmental,
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Il` Legal
Il` Porter's Five Forces - Correct Answers Bargaining Power of Customers, Threat of Substitutes,
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Il` Threat of New Entrants, Bargaining Power of Suppliers, Intensity of Competitive Rivalry
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