Aila Kubat
11 oktober 2019
Year 1, block 1
Exploring public relations - International
Communication
Summary, Pagina 1
, Aila Kubat
11 oktober 2019
Introduction
Title Chapters / Pages
Exploring Public
ch. 1, 5, 9, 11, 14 (only pp. 270-278), 17, 21, and
Relations, fourth
pp. 156-157
edition
Visual Language pp. 108, 112-115, ch. 13 (complete)
Exploring Public relations, 4th edition:
Chapter 1: Public relations origins: definition and history
Chapter 5: Community and society: corporate social responsibility (CSR)
Chapter 9: Strategic public relations planning and management
Chapter 11: Corporate image, reputation and identity
Chapter 14 (only 270-278): Media relations publicity and public relations
Chapter 17: Issues management
Chapter 21: Public affairs
Summary, Pagina 2
, Aila Kubat
11 oktober 2019
Media theory:
Part 1: Students know what the concepts agenda setting, framing, metaphor, selection,
salience, and spin are, and how to identify these notions in the construction of daily news.
Part 2: Students are able to apply the four functions of framing to a real life case.
Part 3: Students know what the differences are between narratives, story, and plot.
Part 4: Students are able to apply Propp’s spheres of action.
Part 5: Students are able to identify the notion of equilibrium in a news story.
Part 6: Students know what media texts and intertextuality are, and how to identify and
recognize these topics in words and images in the daily news.
Part 7: Students know what an infographic is, are able to name elements of a good
infographic, and can show how an infographic can play a role in making complex data
insightful.
Summary, Pagina 3
11 oktober 2019
Year 1, block 1
Exploring public relations - International
Communication
Summary, Pagina 1
, Aila Kubat
11 oktober 2019
Introduction
Title Chapters / Pages
Exploring Public
ch. 1, 5, 9, 11, 14 (only pp. 270-278), 17, 21, and
Relations, fourth
pp. 156-157
edition
Visual Language pp. 108, 112-115, ch. 13 (complete)
Exploring Public relations, 4th edition:
Chapter 1: Public relations origins: definition and history
Chapter 5: Community and society: corporate social responsibility (CSR)
Chapter 9: Strategic public relations planning and management
Chapter 11: Corporate image, reputation and identity
Chapter 14 (only 270-278): Media relations publicity and public relations
Chapter 17: Issues management
Chapter 21: Public affairs
Summary, Pagina 2
, Aila Kubat
11 oktober 2019
Media theory:
Part 1: Students know what the concepts agenda setting, framing, metaphor, selection,
salience, and spin are, and how to identify these notions in the construction of daily news.
Part 2: Students are able to apply the four functions of framing to a real life case.
Part 3: Students know what the differences are between narratives, story, and plot.
Part 4: Students are able to apply Propp’s spheres of action.
Part 5: Students are able to identify the notion of equilibrium in a news story.
Part 6: Students know what media texts and intertextuality are, and how to identify and
recognize these topics in words and images in the daily news.
Part 7: Students know what an infographic is, are able to name elements of a good
infographic, and can show how an infographic can play a role in making complex data
insightful.
Summary, Pagina 3
