Answers Verified 100% Correct
Use the __________________ to show the exclusivity of something. (Limited number of
something) - ANSWER scarcity technique
The _________________ offers the testimonials of people and/or organizations the
reader will respect - ANSWER social proof strategy
The ____________________ promises to give something back to the reader in some
way, shape, or form. - ANSWER reciprocity approach
Specific hard goals produce a higher level of output than a generalized goal of "do your
best"
"Participative" difficult goals often will lead to an increased probability that more of these
rigorous goals will be agreed to and acted on. S.M.A.R. T. Goals - ANSWER Goal
Setting Theory
1. Main Idea
2. Necessary Details
3. Courtesy close or request for action - ANSWER Direct Organization Plan
Audience is interested or cooperative
No special tact or persuasion is required
Audience has minimal cultural differences - ANSWER Direct Organization Plan used
for
1. Open with your request right away
2. Give necessary details in middle section
a. Emphasize benefits of complying
b. List open ended questions
3. Close with a request for specific action
a. Express good will
b. Mention time limits
c. Make compliance easy
d. Save thank you until transaction is completed
e. Make the deadlines date based - ANSWER Routine Request
1. Clear Content
a. Written in first sentence
b. No buzzwords
2. Positive Tone
, a. Use reader benefits
b. Positive Emphasis
3. Proper Format
a. Format the message correctly - ANSWER Good Letter writing standards
Everything is left justified
Most frequently used - ANSWER Block Letter Format
Address line & closing tabbed in the center of the page - ANSWER Modified Block
Letter format
No greeting, section in all caps that is used as a subject line. - ANSWER Simplified
Format
Establish a good relationship with your audience by adopting the "you" attitude. -
ANSWER Substitute you and yours for I, me, mine, us, and our.
Don't use too many pronouns
Avoid using you in a blaming context
Don't use you to point the finger of blame
Euphemisms - ANSWER Instead of "He Died" use "He passed away"
Instead of "Used Cars" use "Preowned Cars"
Japanese cultures are pretty concentrated __________________________________ -
ANSWER when listening to a presentation, don't get discouraged.
Problems with Pronouns and antecedents - ANSWER Be sure the reader understands
the pronoun used in a sentence connects to the correct antecedents.
Instead of: It says that medicine fights against alcohol poisoning. - ANSWER Use: "The
label says that medicine fights against alcohol poisoning.
Instead of : In key west they catch huge lobsters - ANSWER Use: Huge lobsters are
caught in Key West
Avoid using - ANSWER Using that, this or which to begin a phrase or clause when the
meaning is not quite clear
Parallel Structure: The U.S. National Team during the World Cup learned that passing
the ball accurately, playing aggressive defense, and making dangerous players helped
earn positive results. - ANSWER Notice all phrases start in "ing"
Low Context Cultures - ANSWER Canada, Australia, New Zealand and Northern