A Sales Plan Presented
to the Faculty of the
College of Business Administration
In partial fulfillment of the requirements in:
Professional Salesmanship MKTP 001
MAY 2025
, Table of Contents
I. Description of Business………………………………………………………….…. 3
a. Company’s Name…………………..………………………………………... 3
b. Product……………..…………………………………………………………. 4
c. Mission and Vision………………..………………………………………… 6
d. Company’s Background……….………………………………………….. 11
II. Sales and Marketing Aspect…………………...…………………………………. 12
a. Target Market…………….………………………………………………….. 12
b. Sales and Marketing Strategy………….………………………………… 18
i. Full-Funnel Sales Promotion…...…………………………………. 18
ii. Flywheel Model………………………………………………………. 22
iii. Promotion Strategy………………………………………………… 24
● Logo……………………………………………………………….. 24
● Tagline and Jingle………………………………………………. 24
iv. Sales Strategy………………..………………………………………. 26
● Sales Method…………………………………………………….. 26
● Sales Techniques……………………………………………….. 29
● AIDA Model………………………………………………………. 32
● Key Roles of Social and E-Commerce Tools in Selling….. 34
v. Ways of Handling Objections……………………………………… 35
vi. Sales Spiel: How to win your customers……….………………. 39
III. Sales Process……………………………………………………………………….. 41
a. Application of Sales Cycle………………………………………..……….. 41
IV. Skills and Qualifications of Sales Team………………………………………… 47
1
, a. Job Title
b. Job Qualification/Skills
c. Job Duties and Responsibilities
V. Positioning……………………………………………………………………………. 54
VI. Goals and Budget……………...…………………………………………………… 61
VII. Action Plan……………………………………...………………………….……….. 69
VIII. Road Map…….…………………………….……………………………..………… 72
2
, I. DESCRIPTION OF BUSINESS
A. Company’s Name
Scoops Up!
The brand is inspired by Thumbs Up Ice Cream, a well-known brand in
the Philippines known for its unique mini ice cream cones. Thumbs Up Ice
Cream was launched with the support of actor Dominic Ochoa, who partnered
with Metro Grind Corporation.
Thumbs Up Ice Cream eventually ceased operations. The reasons
behind this closure remain unclear, as no official statements were released.
Many concerns remain unanswered due to the lack of transparency, such as
whether market competition, financial issues, or other challenges had played
a part in its end. Thumbs Up Ice Cream remains a nostalgic part of many
Filipinos' childhood memories. The brand's colorful mini cones and fun appeal
continue to evoke fond recollections, even years after its closure.
Scoops Up kindles cherished childhood memories for many Filipinos
through its colorful mini cones, making it a sentimental favorite. Its bite-sized
format, offering an enjoyable and guilt-free experience. Its playful and creative
presentation sets it apart in the market, making it both memorable and ideal
for sharing at events or with loved ones.
3
to the Faculty of the
College of Business Administration
In partial fulfillment of the requirements in:
Professional Salesmanship MKTP 001
MAY 2025
, Table of Contents
I. Description of Business………………………………………………………….…. 3
a. Company’s Name…………………..………………………………………... 3
b. Product……………..…………………………………………………………. 4
c. Mission and Vision………………..………………………………………… 6
d. Company’s Background……….………………………………………….. 11
II. Sales and Marketing Aspect…………………...…………………………………. 12
a. Target Market…………….………………………………………………….. 12
b. Sales and Marketing Strategy………….………………………………… 18
i. Full-Funnel Sales Promotion…...…………………………………. 18
ii. Flywheel Model………………………………………………………. 22
iii. Promotion Strategy………………………………………………… 24
● Logo……………………………………………………………….. 24
● Tagline and Jingle………………………………………………. 24
iv. Sales Strategy………………..………………………………………. 26
● Sales Method…………………………………………………….. 26
● Sales Techniques……………………………………………….. 29
● AIDA Model………………………………………………………. 32
● Key Roles of Social and E-Commerce Tools in Selling….. 34
v. Ways of Handling Objections……………………………………… 35
vi. Sales Spiel: How to win your customers……….………………. 39
III. Sales Process……………………………………………………………………….. 41
a. Application of Sales Cycle………………………………………..……….. 41
IV. Skills and Qualifications of Sales Team………………………………………… 47
1
, a. Job Title
b. Job Qualification/Skills
c. Job Duties and Responsibilities
V. Positioning……………………………………………………………………………. 54
VI. Goals and Budget……………...…………………………………………………… 61
VII. Action Plan……………………………………...………………………….……….. 69
VIII. Road Map…….…………………………….……………………………..………… 72
2
, I. DESCRIPTION OF BUSINESS
A. Company’s Name
Scoops Up!
The brand is inspired by Thumbs Up Ice Cream, a well-known brand in
the Philippines known for its unique mini ice cream cones. Thumbs Up Ice
Cream was launched with the support of actor Dominic Ochoa, who partnered
with Metro Grind Corporation.
Thumbs Up Ice Cream eventually ceased operations. The reasons
behind this closure remain unclear, as no official statements were released.
Many concerns remain unanswered due to the lack of transparency, such as
whether market competition, financial issues, or other challenges had played
a part in its end. Thumbs Up Ice Cream remains a nostalgic part of many
Filipinos' childhood memories. The brand's colorful mini cones and fun appeal
continue to evoke fond recollections, even years after its closure.
Scoops Up kindles cherished childhood memories for many Filipinos
through its colorful mini cones, making it a sentimental favorite. Its bite-sized
format, offering an enjoyable and guilt-free experience. Its playful and creative
presentation sets it apart in the market, making it both memorable and ideal
for sharing at events or with loved ones.
3
