Surname 1
Marketing Strategy Memo for Ma’s Restaurant
Dear Jane:
You have my sincere gratitude for sending me your message, and I appreciate you taking
the time to let me know about the current state of Ma's restaurant. It's clear from what I've read in
your letter that you've reservations about your establishment. As a neutral third party, I'd like to
offer you some suggestions in the hopes that you'll learn something to boost your restaurant's
profitability.
I want to start by mentioning a few of your firm's strengths. It doesn't happen by accident
that you've had success for forty years. To get things started, I'd want to cite Tivoli Partners, one
of the nation's best marketing firms. According to Tivoli partners, customer loyalty refers to the
commitment that the customer has. This commitment has a range from very low to very high.
Motivators are the ones that drive customers' commitment. Motivators include quality, nostalgia,
price, convenience, experience, and Value (Lowry, 28). Five out of seven of these parameters are
well-hit by Jane. Your rates aren't specified, but from what I've read, they don't appear to be
exorbitant. I know you're meeting quality expectations because clients consistently choose their
go-to options. You'll have a lot easier time reaching Value with these two things in place. When
you have a steady stream of loyal consumers, it's easy to get nostalgic. Leaving us to enjoy your
final success is entirely at your discretion. I do not doubt that you will be able to take over the
business once Ma has moved to Florida and keep it running as usual. It's not uncommon to run
into a few operational problems. As a result, I urge you to take a deep breath, relax, and give it
some thought. I want to express my thoughts about the current situation to you. As far as
restaurants go, Ma's Family Restaurant is up there among the best in Millville. It offers secret-
ingredient American and Italian specialties. People who need takeout can also take advantage of
, Surname 2
the restaurant's 50-seat dining room or delivery service. The restaurant's excellent location is
unquestionably a significant asset in ensuring a steady stream of paying clients. Local folks
appreciate Ma's Restaurant's food, as evidenced by the steady takeout sales as well as the current
client base, so there aren't any concerns with your meal preparation or selection. Customers, on
the other hand, appreciate the restaurant's waitstaff. In addition, Ma's new design makes it more
noticeable and inviting to pedestrians and motorists.
As I mentioned, this is where my job gets challenging. Since Ma's has had so much
success, I believe there are other places where they may continue to thrive. Experience and
Social Influence are the two pillars of Tivoli's theory of client loyalty that we will look at.
During the buying process or when utilizing a service or product, consumers will recall both the
positive and negative experiences they had (Lowry, 33). Whether or not we opt to buy from this
firm again is heavily influenced by this. It's difficult, but not impossible, to turn someone around
after a horrible experience. The experience of the guest at the restaurant appears to be deficient
in numerous ways. Although policies are put in place for a reason, they are not called rules
because policies are designed to have flexibility. A salad as a side dish is a good illustration of
this. What catches my attention is that you're making someone drink something they don't
particularly like? What if you were in a hotel and discovered that you are allergic to feather
pillows? Because they only have feather pillows, they tell you to stop using one.
Social Influence now plays a significant role in today's society because of the prevalence
of Social Media. It is argued that bad word of mouth is the primary reason people don't return or
visit eateries. A limited menu, poor customer service, a messy menu, and a lack of consistency
are all contributing factors (Nemeschansky, 16). There will be no further incentive programs
Marketing Strategy Memo for Ma’s Restaurant
Dear Jane:
You have my sincere gratitude for sending me your message, and I appreciate you taking
the time to let me know about the current state of Ma's restaurant. It's clear from what I've read in
your letter that you've reservations about your establishment. As a neutral third party, I'd like to
offer you some suggestions in the hopes that you'll learn something to boost your restaurant's
profitability.
I want to start by mentioning a few of your firm's strengths. It doesn't happen by accident
that you've had success for forty years. To get things started, I'd want to cite Tivoli Partners, one
of the nation's best marketing firms. According to Tivoli partners, customer loyalty refers to the
commitment that the customer has. This commitment has a range from very low to very high.
Motivators are the ones that drive customers' commitment. Motivators include quality, nostalgia,
price, convenience, experience, and Value (Lowry, 28). Five out of seven of these parameters are
well-hit by Jane. Your rates aren't specified, but from what I've read, they don't appear to be
exorbitant. I know you're meeting quality expectations because clients consistently choose their
go-to options. You'll have a lot easier time reaching Value with these two things in place. When
you have a steady stream of loyal consumers, it's easy to get nostalgic. Leaving us to enjoy your
final success is entirely at your discretion. I do not doubt that you will be able to take over the
business once Ma has moved to Florida and keep it running as usual. It's not uncommon to run
into a few operational problems. As a result, I urge you to take a deep breath, relax, and give it
some thought. I want to express my thoughts about the current situation to you. As far as
restaurants go, Ma's Family Restaurant is up there among the best in Millville. It offers secret-
ingredient American and Italian specialties. People who need takeout can also take advantage of
, Surname 2
the restaurant's 50-seat dining room or delivery service. The restaurant's excellent location is
unquestionably a significant asset in ensuring a steady stream of paying clients. Local folks
appreciate Ma's Restaurant's food, as evidenced by the steady takeout sales as well as the current
client base, so there aren't any concerns with your meal preparation or selection. Customers, on
the other hand, appreciate the restaurant's waitstaff. In addition, Ma's new design makes it more
noticeable and inviting to pedestrians and motorists.
As I mentioned, this is where my job gets challenging. Since Ma's has had so much
success, I believe there are other places where they may continue to thrive. Experience and
Social Influence are the two pillars of Tivoli's theory of client loyalty that we will look at.
During the buying process or when utilizing a service or product, consumers will recall both the
positive and negative experiences they had (Lowry, 33). Whether or not we opt to buy from this
firm again is heavily influenced by this. It's difficult, but not impossible, to turn someone around
after a horrible experience. The experience of the guest at the restaurant appears to be deficient
in numerous ways. Although policies are put in place for a reason, they are not called rules
because policies are designed to have flexibility. A salad as a side dish is a good illustration of
this. What catches my attention is that you're making someone drink something they don't
particularly like? What if you were in a hotel and discovered that you are allergic to feather
pillows? Because they only have feather pillows, they tell you to stop using one.
Social Influence now plays a significant role in today's society because of the prevalence
of Social Media. It is argued that bad word of mouth is the primary reason people don't return or
visit eateries. A limited menu, poor customer service, a messy menu, and a lack of consistency
are all contributing factors (Nemeschansky, 16). There will be no further incentive programs
