Midterm
,OT
NO Cybercam message
send email directly
● all class materials uploaded after class
● critical thinking
● assigned readings, questions, ready to challenge
● 6 cases in Harvard Business
● how you prepared and how much you prepared will decide how the class goes along
● Application important
ISBN 6th ed - 40,000
Strategic Management by Roha
Ebook - EWHA (via ppt embed link)
6 cases -$ 27.70
Harvard Business Publishing
● mandatory
● in-class discussion
● required materials in order to maximize the theories
Core rules
● no recording
● x share class materials
Group proejct”
● combination of what we have learned
● managerments
● case methodology
○
mirror constraints faced by managers
○
real world
○
information- finite
○
do not google, do not try to find the answer - bc it would prevent you from
thinking critically
● 상대평가
,can miss up to three missings (3 absences)
submit docs for excused absence within one week after the absence
In class midterm exam
closed book - laptop required
all messengers turned off
quiz formate in cyber cam
calling out name
passcode to access exam
Foreseeable Extraordinary Circumstances
→ april
Department head - documents
official exam
unexpected urgency can happen → loss of family member
inform me before exam start
exam : not open book - completely closed book
no unpleasant things ? ㅋㅅㅋ
read about this guideline carefully
no other devices allowed
last 10 min before exam ends
● not entitled to leave early
Final - not cumulative
rules, conditions same as midterms
no class on april 24, may 1, may6
april 11 makeup session 17:00-18:15
april 21 “
june 9 “ 18:30-19:45
, Group Project
● pick a company - not mega company , new, add value
● global strategic management
● concept of value creation
● not the same as profitability
● revisit later
● excape firms have gone bankrupt
● may 26 ddl
● fomr 7-8 students and a group leaders
● april 4, 10:00 am
April 21 )Group consulation session - company name, what you wanna do with the analysis
Written Report
1.5 line-spaced, using 12-font size, not exceeding 15 pages in totla
no need for long company histories ; i mainly need enough information to udnerstnad current
problems
pitfall - not only on marketing
0306
A good Strategy
● To develop a good strategy, one needs compelling answers to the following
questions:
○ where do we compete?
○ What unique value do we bring to customers
○ what resources and capabilities do we utilize
○ how do we sustain our values
Roadmap what is coming out throughout the semester??
Unique value perceived by our customers
what is unique compared
Southwest Airline
example: our strategy is to provide unrivaled air fare to domestic travelers(where we
compete) by streamlining our flight operations and eliminating unnecessary services
,OT
NO Cybercam message
send email directly
● all class materials uploaded after class
● critical thinking
● assigned readings, questions, ready to challenge
● 6 cases in Harvard Business
● how you prepared and how much you prepared will decide how the class goes along
● Application important
ISBN 6th ed - 40,000
Strategic Management by Roha
Ebook - EWHA (via ppt embed link)
6 cases -$ 27.70
Harvard Business Publishing
● mandatory
● in-class discussion
● required materials in order to maximize the theories
Core rules
● no recording
● x share class materials
Group proejct”
● combination of what we have learned
● managerments
● case methodology
○
mirror constraints faced by managers
○
real world
○
information- finite
○
do not google, do not try to find the answer - bc it would prevent you from
thinking critically
● 상대평가
,can miss up to three missings (3 absences)
submit docs for excused absence within one week after the absence
In class midterm exam
closed book - laptop required
all messengers turned off
quiz formate in cyber cam
calling out name
passcode to access exam
Foreseeable Extraordinary Circumstances
→ april
Department head - documents
official exam
unexpected urgency can happen → loss of family member
inform me before exam start
exam : not open book - completely closed book
no unpleasant things ? ㅋㅅㅋ
read about this guideline carefully
no other devices allowed
last 10 min before exam ends
● not entitled to leave early
Final - not cumulative
rules, conditions same as midterms
no class on april 24, may 1, may6
april 11 makeup session 17:00-18:15
april 21 “
june 9 “ 18:30-19:45
, Group Project
● pick a company - not mega company , new, add value
● global strategic management
● concept of value creation
● not the same as profitability
● revisit later
● excape firms have gone bankrupt
● may 26 ddl
● fomr 7-8 students and a group leaders
● april 4, 10:00 am
April 21 )Group consulation session - company name, what you wanna do with the analysis
Written Report
1.5 line-spaced, using 12-font size, not exceeding 15 pages in totla
no need for long company histories ; i mainly need enough information to udnerstnad current
problems
pitfall - not only on marketing
0306
A good Strategy
● To develop a good strategy, one needs compelling answers to the following
questions:
○ where do we compete?
○ What unique value do we bring to customers
○ what resources and capabilities do we utilize
○ how do we sustain our values
Roadmap what is coming out throughout the semester??
Unique value perceived by our customers
what is unique compared
Southwest Airline
example: our strategy is to provide unrivaled air fare to domestic travelers(where we
compete) by streamlining our flight operations and eliminating unnecessary services
