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1 A car stereo company is planning to
introduce a new product into the mar-
ket. It faces stiff competition from two
other organizations with similar prod-
ucts. The company's marketing manag-
er has asked the production manager
to perform a break-even analysis using Quantitative
three different price points. The market- cuz break-even analysis using price
ing manager will use the results to set a points involves numbers
price for the new product. Quantitative or Quantity=Number
Which type of method is a break-even
analysis?
O Expert judgment
O Quantitative
O Qualitative
O Payback table
2 Over the last three months, a small
rural hospital has seen a sudden in-
crease in the number of patients coming
to the emergency room for non-emer-
gency treatment. The hospital adminis-
trator wants to know why there is a sud-
Qualitative
den increase in demand and is consid-
ering three options to find out. Classify cuz a why you selected question is an
each method available to the administra- opinion.
tor as qualitative or quantitative. Qualitative or Quality=Opinion
Answer options may be used more than
Quantitative - Pulling data
once or not at all. Select your answers
from the pull-down list. cuz the question can be counted like
1+2+3+4+5=15.
Including an open-ended question on Quantitative or Quantity=Number
the intake form asking patients, "Please
explain why you selected this ER for Qualitative - Brainstorming ER visits.
treatment." Intake forms can be sorted Qualitative or Quality=Opinion
into non-emergency and emergency cat-
egories; the "non-emergency"
responses can be analyzed to deter-
mine reasons the hospital was selected
= Qualitative
, WGU C723 Quantitative Analysis For Business Verified Multiple Choice and Conceptual
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Pulling the hospital's records for the last
10 years and sorting by medical codes to
check for similar patterns in past years. A
regression m
3. A local music store that hosts live
music has been a very popular hangout
for years. However, the owner is con-
cerned that the increasing popularity of
new methods of music delivery will soon
make the business obsolete. The owner
is considering building a small recording
studio in the basement of the store. The
nearest professional studio is 50 miles
away, so a new studio may appeal to
local musicians and increase foot traffic.
The owner has all the costs of build-
Quantitative
ing the studio and has also estimated
how much revenue might increase due to cuz counting number cost of building,
the new studio (from studio rental fees, food, drink, etc. Quantitative or Quanti-
increased food and drink sales if more ty=Number.
people come to the live music shows,
etc.). The owner will use this information
to determine the net present value for the
studio.
Which method of analysis should this
owner use to make a determination?
O Decision tree
O Expert judgment
O Quantitative
O Qualitative
4 How should quantitative analysis im-
prove subsequent decision making for a
firm that wants to determine whether its
revenue has been increasing or decreas-
ing for the past 10 years?
, WGU C723 Quantitative Analysis For Business Verified Multiple Choice and Conceptual
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O It will help the company see why it has
been making a profit
O It will let the company determine the
It will let the company determine the av-
average revenue it made.
erage revenue it made.
O It will help the company see which
cuz revenue is the question to answer
customers bought its items.
O It will help the company see the com-
petitors' average revenue.
5 An employee working for the Highway
Safety Department in Albany, New York
has the job to predict the automobile ac-
cidents in Albany for the next year. The
employee currently has monthly data on
the following variables for the city of Al-
bany: the number of automobiles regis-
tered, the sales of alcoholic beverages,
and the rainfall in inches.
How can this employee realistically pre-
dict the accidents in Albany for next
year?
Use a multiple regression equation using
O Use the ratio of accidents versus each accident as the dependent variable and
of the other variables and then average others as independent variables.
the three values cuz accidents the question, are the de-
pendent variable the reason why is be-
O Use a multiple regression equation us- cause rain, alcohol, distracted, etc.
ing accident as the dependent variable
and others as independent variables
O Use a multiple regression equation us-
ing automobiles registered as the depen-
dent variable and others as independent
variables
O Use the sales of alcoholic beverages
because the other variables are less sig-
nificant
, WGU C723 Quantitative Analysis For Business Verified Multiple Choice and Conceptual
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6. A marketing manager for a corpora-
tion that markets a broad range of food
brands needs to plan a monthly mar-
keting, advertising, and sales promotion
budget for next year and is looking at
monthly sales. One brand shows dramat-
ic fluctuations in sales over the past three
years.
How should this manager use quanti-
Compute seasonality (seasonal) indices
tative analysis to make budgeting deci-
(indexes) for each month to forecast next
sions for this brand?
year's monthly sales.
O Compute quarterly averages based on
cuz it will give you visuals to see fluctua-
each month in the quarter
tions in price over time.
O Use last year's budget amounts re-
gardless of average sales values
O Compute seasonality indices for each
month to forecast next year's monthly
sales
O Use average sales values for all of the
months over the past two years
7 Y-hat=a+b1X1 +b2X2
The constant is 3, the bl coefficient is 4,
the b2 coefficient is —1, X1 is 3, and X2
is 6
What is the predicted value of Y?
9
O 15 cuz 3+(4x3)+(-1x6)=9
O9
O 11
O 13
O8
8. Y-hat = a + b1X1 + b2X2 + b3X3 +
b4X4