Assignment 2
DUE 24 June 2025
, ENG2601
Assignment 2: Exceptional Answers
DUE 24 June 2025
Introduction
Rob Handfield-Jones’ article, “The Big Lie About Speed Limits in South Africa,”
published by MyBroadband, critically challenges the prevailing assumption that reduced
speed limits inherently lead to fewer road fatalities. Instead, Handfield-Jones argues
that driver behavior, rather than speed itself, is the predominant factor in road accidents.
This analysis will explore how the author strategically employs various rhetorical
techniques, including genre manipulation, register shifts, contextual framing, and
semantic construction, to build a compelling and persuasive argument. Through a
detailed examination of his use of expert quotations, statistical data, emotive language,
and hyperbole, this essay will elucidate Handfield-Jones’ persuasive strategies and their
role in aligning the article’s purpose with its intended audience within the South African
context.
Deconstructing Persuasion: Genre, Register, Context, and Meaning
Genre: Persuasive Journalism
The article is a quintessential example of persuasive journalism, a genre designed to
sway public opinion through an argumentative discourse that combines factual reporting
with strategic rhetorical appeals (Van Dijk, 1998). Handfield-Jones skillfully deploys this
genre to launch a pointed critique against the Road Traffic Management Corporation’s
(RTMC) policies, adopting an adversarial tone to question the efficacy of speed limit
reductions. This genre grants the author considerable latitude to interweave evidence-
based claims with emotional appeals, thereby maximizing its potential to engage a
broad readership deeply invested in the discourse surrounding road safety. The inherent
flexibility of this genre, however, implicitly carries the risk of presenting a one-sided
narrative, potentially prioritizing polemic over a more balanced presentation of facts.