BUS2201 Graded Quiz Unit 6 Questions and Answers UoP

Graded Quiz Unit 6
Started on
State Finished
Completed on
Time taken 21 mins 43 secs
Marks 15.00/15.00
Grade 100.00 out of 100.00
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Question 1

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question Question
text
A is a two-dimensional graph that visually shows where a product
stands
relative to competitors.

Question 1 Select one:
a.
customer data
analysis b.
segmentation
plot c.
positioning
strategy d.
perceptual
map e.
marketing plan
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The correct answer is: perceptual map
Question 2

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question Question
text

, Telemarketing is an example of

Question 2 Select one:
a.
advertising
. b.
PR.
c.
direct
marketing. d.
personal
selling. e.
a sales promotion.
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The correct answer is: direct marketing.
Question 3

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question Question
text
Most consumer products are in the stage of their life cycle.

Question 3 Select
one: a.
maturit
y b.
growth
c.
introductio
n d.
decline
e.
downsizing
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The correct answer is: maturity
Question 4

Correct