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What defines the urban market? - 🧠 ANSWER ✔✔i. Access - how easy is it
to get to the things that people want to do? (location)
ii. Economic base - how does the community make its money?
iii. Quality of Life - how happy are people?
How does a city get shaped? - 🧠 ANSWER ✔✔i. Demand for proximity
ii. Changes in transportation
iii. Changes in technology
Market Research: What questions get asked? - 🧠 ANSWER ✔✔i. What is
the product?
ii. Who are the customers?
iii. Where are the customers?
iv. What do the customers care about?
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,v. Who are the competitors?
Market Research: Story Approach - 🧠 ANSWER ✔✔1. Will tell a story about
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the locale. Focus on the property initially.
2. More interesting
3. Ex. Tell a story about Madison, WI
Market Research: Conventional Approach - 🧠 ANSWER ✔✔1. Talk about
the market in broad terms and then go and get more specific
2. Ex. Start with the U.S., then the Midwest, then Wisconsin, then Madison
3. More dry
3 Techniques for Market Research - 🧠 ANSWER ✔✔i. Excluding the
Irrelevant
1. Compile public data that already exists
2. Get rid of what isn't relevant
ii. Find Proxy Tables
1. Find a corollary -> occupancy of all
apartments may be used to try to find the
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, occupancy of 4 bedroom apartments
iii. Using an Analogy (Parallel)
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1. Find something similar to what already
exists
2 Types of Brokers - 🧠 ANSWER ✔✔1. Sale/purchase broker
2. Leasing broker
2 Types of Broker Licenses - 🧠 ANSWER ✔✔1. Licensee/salesperson
(beginner level)
2. Broker
Brokers have 3 types of special knowledge - 🧠 ANSWER ✔✔i. Know the
market/know pricing
1. Housing stock available
2. Buyers are in marketplace
ii. Marketing approaches
iii. Procedures & requirements of the transaction
Duties & Responsibilities of Broker - 🧠 ANSWER ✔✔Law of Agency
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED