A Sample Cosmetics Store Business Plan Template
Business Overview
A cosmetic, beauty and fragrance store is a retail outlet where different cosmetics, perfumes,
toiletries and personal grooming products et al are sold. Businesses in this line of business
include beauty supply stores, specialty cosmetics stores and fragrance stores et al
Starting a cosmetic, beauty and fragrance store is a very easy business to start and it is not so
capital intensive- especially if you choose to start on a small scale in a small community. Getting
the right brands that people want to buy and good stock keeping records are the secrets of
running a retail business such as cosmetics, beauty and fragrance store.
In recent times, it has been observed that the Cosmetics, Beauty and Fragrance Stores industry
shows a moderate level of market share concentration, with the leading brands (L Brands,
Sephora, Sally Beauty Holdings Inc. and Ulta Salon, Cosmetics and Fragrances Inc.) accounting
for over half of the available market share in the United States of America.
Industry concentration has increased in recent years due to rapidly increasing demand for
specialty beauty retailers like Sephora and Ulta Salon, Cosmetics and Fragrances Inc. Going
forward, the industry concentration is projected to continue increasing over the next five years as
consumer-spending levels rise and people turn to well-known, trusted stores for their fragrance,
beauty and cosmetics needs.
The Beauty, Cosmetics & Fragrance Stores Industry is a thriving sector of the economy of the
United States, United Kingdom, France, Italy, Nigeria and Canada and in most countries of the
world. Statistics has it that in the United States of America alone.
The Beauty, Cosmetics & Fragrance Stores Industry generates a whooping sum of well over $21
billion annually from more than 91,236 registered fast Beauty, Cosmetics & Fragrance Stores
scattered all around the United States of America. The industry is responsible for the
employment of well over 230,572 people.
Experts project the cosmetics industry to grow at a 4.7 percent annual rate. L Brands, Sephora,
Sally Beauty Holdings Inc. and Ulta Salon, Cosmetics and Fragrances Inc. are the leaders in The
Beauty, Cosmetics & Fragrance Stores Industry; they have the lion market share in the industry.
No doubt, expansive product selections and skilled employees have driven revenue for the
Cosmetics, Beauty and Fragrance Stores industries. So also with the increase in youth-targeted
cosmetics, the expansion of male-specific products and of course the reformulation of anti –
aging products have given specialty beauty stores a new collection of cosmetics, beauty and
fragrance products to offer customers. Going forward, per capita disposable income will continue
to rise and the revenue generated from this industry will also enjoy positive growth.
If you are contemplating to start your own cosmetics, beauty and fragrance store business in the
United States, you should endeavor to carry out a thorough market survey and feasibility studies.
,Despite the fact that this line of business is a thriving and profitable venture, if you get some key
factors wrong before starting your own cosmetics, beauty and fragrance store business, then you
are likely going to struggle to stay afloat.
But over and above, cosmetics, beauty and fragrance store business is a thriving and profitable
business especially if you are creative and ready to take on the available market within the
location where your business.
Cosmetics Retail Store Business Plan – Executive Summary
Spotless Cosmetics, Beauty & Fragrance Stores is a standard and licensed cosmetics, beauty and
fragrance store business that will be based in Carson City – Nevada, USA. We have been able to
secure a corner piece property (store facility) where we intend to launch our first cosmetics,
beauty and fragrance store before venturing out to opening our store outlets cum franchise in
strategic locations all around Nevada and key cities in the United State of America.
Our business goal as a standard and licensed cosmetics, beauty and fragrance store business is to
become the number one choice of residence in the whole of the communities where we intend
opening our stores. We are set to retail a wide range of hair care and shower products, cosmetics,
skin care products, fragrances, nail care products, deodorant and shaving products, sun care,
baby care and other related product set al from different manufacturers both from the United
States of America and from other countries. We have been able to secure permits from all
relevant departments in the State of Nevada to run the business.
Spotless Cosmetics, Beauty & Fragrance Stores is set to redefine how neighborhood based
cosmetics, beauty and fragrance store business should be run, not just in Carson City – Nevada,
but also in the whole of the United States of America. This is why we have put plans in place for
continuous training of all our store keepers and other back office staff members at regular
interval.
No doubt the demand for hair care and shower products, cosmetics, skin care products,
fragrances, nail care products, deodorant and shaving products, sun care, baby care and other
related products is not going to plummet any time soon, which is why we have put plans in place
to continue to explore all available market around the communities where we intend opening our
chains of stores. In the nearest future, we will ensure that we create a wide range of distribution
channels via franchising. With that, we know we will be able to maximize profits in our business.
Our strongest selling point at Spotless Cosmetics, Beauty & Fragrance Stores is the unique
strategy of ensuring that we have hair care and shower products, cosmetics, skin care products,
fragrances, nail care products, deodorant and shaving products, sun care, baby care and other
related products et al from different manufacturers both from the United States of America and
from other countries at all times in our stores.
There is hardly any customer who would visit our candy store who would not see the kind of
products that they are looking for and who would want to come back and make more purchase –
we take delight in welcoming repeated customers over and over again
, Spotless Cosmetics, Beauty & Fragrance Stores will at all times demonstrate her commitment to
sustainability, both individually and as a firm, by actively participating in our communities and
integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting our
customers’ needs precisely and completely. We will cultivate a working environment that
provides a human, sustainable approach to earning a living, and living in our world, for our
partners, employees and for our customers.
Our plan is to position our cosmetics, beauty and fragrance store business to become the leading
brand in the whole of Carson City – Nevada, and also to be amongst the top 2 cosmetics, beauty
and fragrance store brand in the whole of Nevada within the first 5 years of starting our business.
This might look too tall a dream but we are optimistic that this will surely come to pass because
we have done our research and feasibility studies and we are enthusiastic and confident that
Carson City is the right place to launch this type of business before spreading to other cities all
across the State of Nevada.
Spotless Cosmetics, Beauty & Fragrance Stores is a family business that is owned by Mrs. Peace
Osteen and her immediate family members. Mrs. Peace Osteen has a B.Sc. in Business
Administration, with well over 10 years of experience in the retailing industry, working for some
of the leading brand in the United States. Although the business is launching out with just one
outlet in Carson City – Nevada, but there is a plan to open other outlets all around key cities in
the United States of America.
Our Product and Services
At Spotless Cosmetics, Beauty & Fragrance Stores we will be involved in retailing cosmetics,
retailing perfumes, retailing toiletries, and retailing personal grooming products et al from
different manufacturers both from the United States of America and from other countries.
Our intention to start Spotless Cosmetics, Beauty & Fragrance Stores is to maximize profit from
the cosmetics, beauty and fragrance stores retailing industry and we will do all that is permitted
by the law in the US to achieve our corporate aim and ambition. Here are the products that will
be found in our stores;
Hair care and shower products
Cosmetics
Skin care products
Fragrances
Nail care products
Deodorant and shaving products
Sun care, baby care and other product
Business Overview
A cosmetic, beauty and fragrance store is a retail outlet where different cosmetics, perfumes,
toiletries and personal grooming products et al are sold. Businesses in this line of business
include beauty supply stores, specialty cosmetics stores and fragrance stores et al
Starting a cosmetic, beauty and fragrance store is a very easy business to start and it is not so
capital intensive- especially if you choose to start on a small scale in a small community. Getting
the right brands that people want to buy and good stock keeping records are the secrets of
running a retail business such as cosmetics, beauty and fragrance store.
In recent times, it has been observed that the Cosmetics, Beauty and Fragrance Stores industry
shows a moderate level of market share concentration, with the leading brands (L Brands,
Sephora, Sally Beauty Holdings Inc. and Ulta Salon, Cosmetics and Fragrances Inc.) accounting
for over half of the available market share in the United States of America.
Industry concentration has increased in recent years due to rapidly increasing demand for
specialty beauty retailers like Sephora and Ulta Salon, Cosmetics and Fragrances Inc. Going
forward, the industry concentration is projected to continue increasing over the next five years as
consumer-spending levels rise and people turn to well-known, trusted stores for their fragrance,
beauty and cosmetics needs.
The Beauty, Cosmetics & Fragrance Stores Industry is a thriving sector of the economy of the
United States, United Kingdom, France, Italy, Nigeria and Canada and in most countries of the
world. Statistics has it that in the United States of America alone.
The Beauty, Cosmetics & Fragrance Stores Industry generates a whooping sum of well over $21
billion annually from more than 91,236 registered fast Beauty, Cosmetics & Fragrance Stores
scattered all around the United States of America. The industry is responsible for the
employment of well over 230,572 people.
Experts project the cosmetics industry to grow at a 4.7 percent annual rate. L Brands, Sephora,
Sally Beauty Holdings Inc. and Ulta Salon, Cosmetics and Fragrances Inc. are the leaders in The
Beauty, Cosmetics & Fragrance Stores Industry; they have the lion market share in the industry.
No doubt, expansive product selections and skilled employees have driven revenue for the
Cosmetics, Beauty and Fragrance Stores industries. So also with the increase in youth-targeted
cosmetics, the expansion of male-specific products and of course the reformulation of anti –
aging products have given specialty beauty stores a new collection of cosmetics, beauty and
fragrance products to offer customers. Going forward, per capita disposable income will continue
to rise and the revenue generated from this industry will also enjoy positive growth.
If you are contemplating to start your own cosmetics, beauty and fragrance store business in the
United States, you should endeavor to carry out a thorough market survey and feasibility studies.
,Despite the fact that this line of business is a thriving and profitable venture, if you get some key
factors wrong before starting your own cosmetics, beauty and fragrance store business, then you
are likely going to struggle to stay afloat.
But over and above, cosmetics, beauty and fragrance store business is a thriving and profitable
business especially if you are creative and ready to take on the available market within the
location where your business.
Cosmetics Retail Store Business Plan – Executive Summary
Spotless Cosmetics, Beauty & Fragrance Stores is a standard and licensed cosmetics, beauty and
fragrance store business that will be based in Carson City – Nevada, USA. We have been able to
secure a corner piece property (store facility) where we intend to launch our first cosmetics,
beauty and fragrance store before venturing out to opening our store outlets cum franchise in
strategic locations all around Nevada and key cities in the United State of America.
Our business goal as a standard and licensed cosmetics, beauty and fragrance store business is to
become the number one choice of residence in the whole of the communities where we intend
opening our stores. We are set to retail a wide range of hair care and shower products, cosmetics,
skin care products, fragrances, nail care products, deodorant and shaving products, sun care,
baby care and other related product set al from different manufacturers both from the United
States of America and from other countries. We have been able to secure permits from all
relevant departments in the State of Nevada to run the business.
Spotless Cosmetics, Beauty & Fragrance Stores is set to redefine how neighborhood based
cosmetics, beauty and fragrance store business should be run, not just in Carson City – Nevada,
but also in the whole of the United States of America. This is why we have put plans in place for
continuous training of all our store keepers and other back office staff members at regular
interval.
No doubt the demand for hair care and shower products, cosmetics, skin care products,
fragrances, nail care products, deodorant and shaving products, sun care, baby care and other
related products is not going to plummet any time soon, which is why we have put plans in place
to continue to explore all available market around the communities where we intend opening our
chains of stores. In the nearest future, we will ensure that we create a wide range of distribution
channels via franchising. With that, we know we will be able to maximize profits in our business.
Our strongest selling point at Spotless Cosmetics, Beauty & Fragrance Stores is the unique
strategy of ensuring that we have hair care and shower products, cosmetics, skin care products,
fragrances, nail care products, deodorant and shaving products, sun care, baby care and other
related products et al from different manufacturers both from the United States of America and
from other countries at all times in our stores.
There is hardly any customer who would visit our candy store who would not see the kind of
products that they are looking for and who would want to come back and make more purchase –
we take delight in welcoming repeated customers over and over again
, Spotless Cosmetics, Beauty & Fragrance Stores will at all times demonstrate her commitment to
sustainability, both individually and as a firm, by actively participating in our communities and
integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting our
customers’ needs precisely and completely. We will cultivate a working environment that
provides a human, sustainable approach to earning a living, and living in our world, for our
partners, employees and for our customers.
Our plan is to position our cosmetics, beauty and fragrance store business to become the leading
brand in the whole of Carson City – Nevada, and also to be amongst the top 2 cosmetics, beauty
and fragrance store brand in the whole of Nevada within the first 5 years of starting our business.
This might look too tall a dream but we are optimistic that this will surely come to pass because
we have done our research and feasibility studies and we are enthusiastic and confident that
Carson City is the right place to launch this type of business before spreading to other cities all
across the State of Nevada.
Spotless Cosmetics, Beauty & Fragrance Stores is a family business that is owned by Mrs. Peace
Osteen and her immediate family members. Mrs. Peace Osteen has a B.Sc. in Business
Administration, with well over 10 years of experience in the retailing industry, working for some
of the leading brand in the United States. Although the business is launching out with just one
outlet in Carson City – Nevada, but there is a plan to open other outlets all around key cities in
the United States of America.
Our Product and Services
At Spotless Cosmetics, Beauty & Fragrance Stores we will be involved in retailing cosmetics,
retailing perfumes, retailing toiletries, and retailing personal grooming products et al from
different manufacturers both from the United States of America and from other countries.
Our intention to start Spotless Cosmetics, Beauty & Fragrance Stores is to maximize profit from
the cosmetics, beauty and fragrance stores retailing industry and we will do all that is permitted
by the law in the US to achieve our corporate aim and ambition. Here are the products that will
be found in our stores;
Hair care and shower products
Cosmetics
Skin care products
Fragrances
Nail care products
Deodorant and shaving products
Sun care, baby care and other product
