What is the best way to stand out to journalists? -
Answer✓✓
Become a valuable resource to them
Quiz____?
True or false: The PR-journalist relationship is a two-way street where both should expect
the other to see things from their perspective. -
Answer✓✓
False
Quiz____?
Journalists cannot afford to tolerate __________ pitches. -
Answer✓✓
Off Topic
Quiz____?
Generally speaking, which of the following is NOT true of journalists? -
Answer✓✓
They assume any encouraging email...
1
, Quiz____?
What is the "PR Promised Land," as described in this course? -
Answer✓✓
A spot in a Journalist priority mail
Quiz____?
True or false: Many pitches journalists complain about could be welcomed by other
journalists with different interests. -
Answer✓✓
True
Quiz____?
True or false: Media outlets are typically not concerned about whether a particular story
idea will attract enough traffic. -
Answer✓✓
False
Quiz____?
True or false: The audience ultimately decides whether a particular news story is good or
bad. -
Answer✓✓
true
2