BE 3.03 Midterm Exam Questions And Already Passed Answers.

Having positive customer relations means making customers - Answer Happy. Having positive customer relations means making customers happy. Satisfying customers is not enough—businesses must exceed their expectations. Positive customer relations will not necessarily make customers more popular or richer. Which of the following statements best describes positive customer relations: a. A business conducts 100 customer transactions per day. b. A business has no customer complaints. c. A business listens to customer feedback. d. A business advertises to attract new customers. - Answer A business listens to customer feedback. When a business takes customers seriously and listens to their feedback, it is demonstrating positive customer relations. Just because a business conducts a number of transactions with customers does not mean that it has positive customer relations. An absence of customer complaints does not necessarily indicate positive customer relations; sometimes, resolving complaints or problems successfully creates positive customer relations. Advertising may or may not relate to a business's customer relations efforts. To build positive customer relations, a business must be - Answer Proactive. To build positive customer relations, a business must be proactive—striving to make every customer experience a good one—rather than waiting and reacting to problems and issues as they occur. A business does not necessarily need to act aggressively to be proactive. A business can strive to build positive customer relations before it has turned a profit. Even big businesses can build positive customer relations. Building positive customer relations is one of the least expensive ways for a business to - Answer Compete with other businesses. Building positive customer relations is one of the least expensive ways for a business to compete with other businesses. A smile, a "thank you," and a helpful attitude are free, and even the smallest businesses with the most limited funds can afford to provide them. Positive customer relations does not affect the costs involved with attracting investors, manufacturing goods, or offering employee bonuses. Businesses strive to retain current customers because - Answer It's less expensive than attracting new customers. Businesses strive to retain current customers because it's less expensive than attracting new customers (through personal sales, advertising, etc.). Current customers do not necessarily have fewer complaints than new customers. It is not necessarily too difficult to please new customers; however, it does cost money to attract them to the business. New customers may or may not spend as much money with the business as current customers.