MNM3714
ASSESSMENT 546399
DIGITAL MARKETING PLAN
- Mza-Style Studio -
By
Your Name xxxxxx email
Date of submission:
2020-06-03
,Declaration
-i-
, Table of Contents
Error! Bookmark not defined. INTRODUCTION ................................................................................... 3
2 DIGITAL MARKETING PLAN............................................................................................... 3
2.1 Situation analysis ................................................................................................................................................ 3
2.2 Fusion of the e-business and e-marketing strategy ...................................................................................... 4
2.3 Formulate objectives .......................................................................................................................................... 4
2.4 Develop an implementation plan to meet the objectives .............................................................................. 4
2.5 Budgeting ............................................................................................................................................................. 5
2.6 Evaluation of plan and control of strategy ...................................................................................................... 5
3 WEBSITE ................................................................................................................................ 5
3.1 Website content’ .................................................................................................................................................. 5
3.2 Website design .................................................................................................................................................... 6
4 SEARCH ENGINE OPTIMISATION (SEO) ......................................................................... 6
4.1 On-page optimisation ......................................................................................................................................... 6
4.2 Off-page optimisation ......................................................................................................................................... 8
5 ONLINE ADVERTISING ........................................................................................................ 8
5.1 Affiliate Marketing ............................................................................................................................................... 8
5.2 Reciprical Marketing ........................................................................................................................................... 9
5.3 Viral Marketing ..................................................................................................................................................... 9
6 E-COMMERCE WEBSITE....................................................................................................10
6.1 Log-In Page......................................................................................................................................................... 10
6.2 Product List Page .............................................................................................................................................. 11
6.3 Product Details Page ........................................................................................................................................ 11
6.4 Trolley Page ........................................................................................................................................................ 12
6.5 Checkout Page ................................................................................................................................................... 12
7 MOBILE MARKETING..........................................................................................................13
7.1 Voice Channels .................................................................................................................................................. 13
7.2 Messaging Channels ......................................................................................................................................... 13
7.3 Mobile Internet ................................................................................................................................................... 14
7.4 Cellphone Features and Apps ......................................................................................................................... 14
8 E-MAIL NEWSLETTER ........................................................................................................14
8.1 Designing newsletter templates ...................................................................................................................... 15
8.2 Creating an effective newsletter ..................................................................................................................... 15
8.3 Personalisation of communication ................................................................................................................. 17
8.4 Frequency of communication .......................................................................................................................... 17
9 SOCIAL MEDIA CAMPAIGN ...............................................................................................17
9.1 Facebook ............................................................................................................................................................ 18
9.2 Instagram ............................................................................................................................................................ 19
10 ONLINE METRICS ................................................................................................................20
10.1 Measuring a Website’s Effectiveness ....................................................................................................... 20
10.2 Measuring the success of mobile marketing ........................................................................................... 21
10.3 Measuring the effectiveness of Email Marketing .................................................................................... 22
11 CONCLUSION .......................................................................................................................22
12 LIST OF REFERENCES .......................................................................................................24
- ii -
ASSESSMENT 546399
DIGITAL MARKETING PLAN
- Mza-Style Studio -
By
Your Name xxxxxx email
Date of submission:
2020-06-03
,Declaration
-i-
, Table of Contents
Error! Bookmark not defined. INTRODUCTION ................................................................................... 3
2 DIGITAL MARKETING PLAN............................................................................................... 3
2.1 Situation analysis ................................................................................................................................................ 3
2.2 Fusion of the e-business and e-marketing strategy ...................................................................................... 4
2.3 Formulate objectives .......................................................................................................................................... 4
2.4 Develop an implementation plan to meet the objectives .............................................................................. 4
2.5 Budgeting ............................................................................................................................................................. 5
2.6 Evaluation of plan and control of strategy ...................................................................................................... 5
3 WEBSITE ................................................................................................................................ 5
3.1 Website content’ .................................................................................................................................................. 5
3.2 Website design .................................................................................................................................................... 6
4 SEARCH ENGINE OPTIMISATION (SEO) ......................................................................... 6
4.1 On-page optimisation ......................................................................................................................................... 6
4.2 Off-page optimisation ......................................................................................................................................... 8
5 ONLINE ADVERTISING ........................................................................................................ 8
5.1 Affiliate Marketing ............................................................................................................................................... 8
5.2 Reciprical Marketing ........................................................................................................................................... 9
5.3 Viral Marketing ..................................................................................................................................................... 9
6 E-COMMERCE WEBSITE....................................................................................................10
6.1 Log-In Page......................................................................................................................................................... 10
6.2 Product List Page .............................................................................................................................................. 11
6.3 Product Details Page ........................................................................................................................................ 11
6.4 Trolley Page ........................................................................................................................................................ 12
6.5 Checkout Page ................................................................................................................................................... 12
7 MOBILE MARKETING..........................................................................................................13
7.1 Voice Channels .................................................................................................................................................. 13
7.2 Messaging Channels ......................................................................................................................................... 13
7.3 Mobile Internet ................................................................................................................................................... 14
7.4 Cellphone Features and Apps ......................................................................................................................... 14
8 E-MAIL NEWSLETTER ........................................................................................................14
8.1 Designing newsletter templates ...................................................................................................................... 15
8.2 Creating an effective newsletter ..................................................................................................................... 15
8.3 Personalisation of communication ................................................................................................................. 17
8.4 Frequency of communication .......................................................................................................................... 17
9 SOCIAL MEDIA CAMPAIGN ...............................................................................................17
9.1 Facebook ............................................................................................................................................................ 18
9.2 Instagram ............................................................................................................................................................ 19
10 ONLINE METRICS ................................................................................................................20
10.1 Measuring a Website’s Effectiveness ....................................................................................................... 20
10.2 Measuring the success of mobile marketing ........................................................................................... 21
10.3 Measuring the effectiveness of Email Marketing .................................................................................... 22
11 CONCLUSION .......................................................................................................................22
12 LIST OF REFERENCES .......................................................................................................24
- ii -
