PRAD FINAL EXAM QUESTIONS AND ANSWERS
Public relations elements, such as feedback research, and communication, are part of a cyclical process
that eventually leads into: - CORRECT ANSWERS✅✅program assessment and adjustment
Which best describes the relationship between public relations and marketing? - CORRECT
ANSWERS✅✅Marketing professionals generally speak of customers and consumers, while public
relations practitioners tend to focus on publics, audiences, and stakeholders.
Which of the following is not an accurate statement regarding the relationship between public relations
and journalists? - CORRECT ANSWERS✅✅Journalists are advocates for causes, while public relations
practitioners are objective
Essentially a publicity releaser touting the Pharaoh's accomplishments, this provided the key to modern
understanding about ancient Egyptian hieroglyphics: - CORRECT ANSWERS✅✅the Rosetta Stone
The word propaganda dates back to - CORRECT ANSWERS✅✅Pope Gregory XV
Arthur W. Page advocated that public relations was a - CORRECT ANSWERS✅✅management function
The promotion of such figures as Tom Thumb and Jenny Lind was based, in large part, on first inviting
key opinion leaders to their performances. In public relations, this technique is called: - CORRECT
ANSWERS✅✅third party endorsement
What is not a reason why there is an influx of women working in public relations - CORRECT
ANSWERS✅✅Women have a better business or bottom line sense than men
The Creel Committee is best known as - CORRECT ANSWERS✅✅an assembly of premier communication
that provided a profound public relations boost to American efforts in World War I.
Which is the most balanced or feedback based of Grunig's four models of public relations? - CORRECT
ANSWERS✅✅Two-way symmetric
, The first president to make extensive use of press conferences was: - CORRECT ANSWERS✅✅Theodore
Roosevelt
This budding young practitioner was asked by President Woodrow Wilson to organize a massive public
relations effort to unite the nation and to influence world opinion during World War I. - CORRECT
ANSWERS✅✅George Creel
Most professional membership groups believe that the primary purpose of establishing a code of ethics
is: - CORRECT ANSWERS✅✅education and reform
Special/corporate interest groups are most likely to fund: - CORRECT ANSWERS✅✅citizen's groups
"We chose this plan because it would benefit the majority of you, and harm the fewest" would be an
example of suing this perspective: - CORRECT ANSWERS✅✅utilitarian
Small scale organizations of low complexity usually have public relations persons working in roles that
are primarily: - CORRECT ANSWERS✅✅technical
To public relations practitioners, human resources, advertising, and marketing are often seen as sources
of: - CORRECT ANSWERS✅✅friction
The practice of "purchasing" expert communication services from outside the organization is referred to
as: - CORRECT ANSWERS✅✅outsourcing
The person in charge of most day to day activity with clients: - CORRECT ANSWERS✅✅account
executive
Clients often criticize public relations firms for all of the following except: - CORRECT
ANSWERS✅✅objectivity concerns
When the representatives of the target audience are asked to read or view materials in draft form
before it is mass-produced and distributed is referred to as: - CORRECT ANSWERS✅✅copy testing
Public relations elements, such as feedback research, and communication, are part of a cyclical process
that eventually leads into: - CORRECT ANSWERS✅✅program assessment and adjustment
Which best describes the relationship between public relations and marketing? - CORRECT
ANSWERS✅✅Marketing professionals generally speak of customers and consumers, while public
relations practitioners tend to focus on publics, audiences, and stakeholders.
Which of the following is not an accurate statement regarding the relationship between public relations
and journalists? - CORRECT ANSWERS✅✅Journalists are advocates for causes, while public relations
practitioners are objective
Essentially a publicity releaser touting the Pharaoh's accomplishments, this provided the key to modern
understanding about ancient Egyptian hieroglyphics: - CORRECT ANSWERS✅✅the Rosetta Stone
The word propaganda dates back to - CORRECT ANSWERS✅✅Pope Gregory XV
Arthur W. Page advocated that public relations was a - CORRECT ANSWERS✅✅management function
The promotion of such figures as Tom Thumb and Jenny Lind was based, in large part, on first inviting
key opinion leaders to their performances. In public relations, this technique is called: - CORRECT
ANSWERS✅✅third party endorsement
What is not a reason why there is an influx of women working in public relations - CORRECT
ANSWERS✅✅Women have a better business or bottom line sense than men
The Creel Committee is best known as - CORRECT ANSWERS✅✅an assembly of premier communication
that provided a profound public relations boost to American efforts in World War I.
Which is the most balanced or feedback based of Grunig's four models of public relations? - CORRECT
ANSWERS✅✅Two-way symmetric
, The first president to make extensive use of press conferences was: - CORRECT ANSWERS✅✅Theodore
Roosevelt
This budding young practitioner was asked by President Woodrow Wilson to organize a massive public
relations effort to unite the nation and to influence world opinion during World War I. - CORRECT
ANSWERS✅✅George Creel
Most professional membership groups believe that the primary purpose of establishing a code of ethics
is: - CORRECT ANSWERS✅✅education and reform
Special/corporate interest groups are most likely to fund: - CORRECT ANSWERS✅✅citizen's groups
"We chose this plan because it would benefit the majority of you, and harm the fewest" would be an
example of suing this perspective: - CORRECT ANSWERS✅✅utilitarian
Small scale organizations of low complexity usually have public relations persons working in roles that
are primarily: - CORRECT ANSWERS✅✅technical
To public relations practitioners, human resources, advertising, and marketing are often seen as sources
of: - CORRECT ANSWERS✅✅friction
The practice of "purchasing" expert communication services from outside the organization is referred to
as: - CORRECT ANSWERS✅✅outsourcing
The person in charge of most day to day activity with clients: - CORRECT ANSWERS✅✅account
executive
Clients often criticize public relations firms for all of the following except: - CORRECT
ANSWERS✅✅objectivity concerns
When the representatives of the target audience are asked to read or view materials in draft form
before it is mass-produced and distributed is referred to as: - CORRECT ANSWERS✅✅copy testing
