VOTING BEHAVIOUR AND MEDIA
Evaluate the view that party policies and manifestos have little impact on the
outcome of elections?
If it's being done as three separate paragraphs on each year ; you must link the
elections
CA-2019 A-2019
→It was seen to be a referendum on → people don’t read manifestos and
Brexit. ‘Get Brexit done’ - Key policy. policies - care only for the main
Aimed at winning the so-called Redwall issues or slogans , people remember
(labour seats) , Conservative party the 2019 election by boris johnson's
managed to win over traditional labour get brexit done
voters because they attracted brexit →Most people engage in the last
voters week of an election : hence why the
→ corbyn was muddled on brexit ; it conservatives waited until the last
wasnt clear what side he stood on , few weeks to spend most their
this led to his downfall as 1/3 of his money on advertising etc
voting base were brexiteers →Corbyn was very unpopular.
→labour manifesto was too long , Antisemitism allegations.Times
mentioned introducing a free broadband headline as ;Labour's hate files expose
for everyone or a state owned one where Jeremy Corbyn's anti-semite army
there would be a minimal fee, this was → He ran a poor campaign.In 2017
ridiculed as as it was seen that the he went to glastonbury where
labour party was trying to to doo everyone sang ‘oh jeremy corbyn’
much → this also happened to however fatigue has seeped in by
michael foot in 83 where his 2019
manifesto was dubbed by his own – > The media didn’t like Jeremy Corbyn.
shadow cabinet member as ‘the The personality of Boris Johnson vs
longest suicide note in history’ Jeremy Corbyn. People preferred
→It opened him up to attack from Johnson
the Tories . Tory manifesto was → Unlike the 1979 election - this
slim : different from May in 2017, election was less about policy areas
where she had a controversial social and much more about brexit and
care policy ; dementia tax personalities
→The more you put into a manifesto
the more youre going to be
scrutanised , thus to win it is better
to have a very broad general
manifesto and campaign on a few
, hot button issues such as
immigration ; 2024 kier starmers
manifesto was not that developed
CA-1997 A-1997
→ The Labour Party had modernised →97 was about personalities.
- they had a manifesto to reflect →Blair was seen to be a new modern
their modern party attitudes. Labour leader - and Major was a grey old
promised to build the UK economically, leader.
and their policies were widely →Labour Manifesto was minimal -
embraced.--> in economics labour was many general words, not specific
promising not to raise taxes and not to policies. It wasn’t about a document.
spend large amounts of money : favoured →Blair had learnt from 83 - -Foot’s
by the people as previous labour manifesto described as - the ‘longest
governments said they would put more suicide note in history’.
money into public services and this would →Ran a slick campaign. Philip Gould,
be done by raising taxes master statistician, was a Labour pollster
→Labour looked and felt more who appealed to the ‘Basildon man’.His
‘mainstream’ centrist. idea was that he first polled them to
→Tories had a stale manifesto - they understand what their problems are and
had spent too long in power. then when Blair would visit that area , he
→People were disillusioned with their would appeal to what they were
economic policies that had caused concerned with. ‘Mondeo man’ -
recession. Led to blairs labour party ‘conservotory man’. These were more
winning a landslide , this is majorly focused targeting. E.g when Blair would
similar to 2024 election where the go to Basildon, he knew that the Basildon
public were sick of the tories rule for voter wanted a status symbol of driving
14 years the ford monde. Phillip created an
archetype of mondeo man so Blair knows
what he needs to speak to them about.
→John Major ran an abysmal
campaign. He went around the
county giving town centre
megaphone speeches. • He thought
this would connect him with people,
but it opened him up to ridicule and
public jeering
CA-1979 A-1979
→Thatcher’s policies were prevalent: →People vote on the economy - and
buying back council homes and the 79 saw the ‘winter of
privatising parts of the economy. Make discontent’. Labour lost the election
Britain a more dynamic economy. Time of because of their record.
the winter of discontent where labour had →Thatcher’s neoliberal policies were
run down the economy therefore this not clearly defined. This came later
Evaluate the view that party policies and manifestos have little impact on the
outcome of elections?
If it's being done as three separate paragraphs on each year ; you must link the
elections
CA-2019 A-2019
→It was seen to be a referendum on → people don’t read manifestos and
Brexit. ‘Get Brexit done’ - Key policy. policies - care only for the main
Aimed at winning the so-called Redwall issues or slogans , people remember
(labour seats) , Conservative party the 2019 election by boris johnson's
managed to win over traditional labour get brexit done
voters because they attracted brexit →Most people engage in the last
voters week of an election : hence why the
→ corbyn was muddled on brexit ; it conservatives waited until the last
wasnt clear what side he stood on , few weeks to spend most their
this led to his downfall as 1/3 of his money on advertising etc
voting base were brexiteers →Corbyn was very unpopular.
→labour manifesto was too long , Antisemitism allegations.Times
mentioned introducing a free broadband headline as ;Labour's hate files expose
for everyone or a state owned one where Jeremy Corbyn's anti-semite army
there would be a minimal fee, this was → He ran a poor campaign.In 2017
ridiculed as as it was seen that the he went to glastonbury where
labour party was trying to to doo everyone sang ‘oh jeremy corbyn’
much → this also happened to however fatigue has seeped in by
michael foot in 83 where his 2019
manifesto was dubbed by his own – > The media didn’t like Jeremy Corbyn.
shadow cabinet member as ‘the The personality of Boris Johnson vs
longest suicide note in history’ Jeremy Corbyn. People preferred
→It opened him up to attack from Johnson
the Tories . Tory manifesto was → Unlike the 1979 election - this
slim : different from May in 2017, election was less about policy areas
where she had a controversial social and much more about brexit and
care policy ; dementia tax personalities
→The more you put into a manifesto
the more youre going to be
scrutanised , thus to win it is better
to have a very broad general
manifesto and campaign on a few
, hot button issues such as
immigration ; 2024 kier starmers
manifesto was not that developed
CA-1997 A-1997
→ The Labour Party had modernised →97 was about personalities.
- they had a manifesto to reflect →Blair was seen to be a new modern
their modern party attitudes. Labour leader - and Major was a grey old
promised to build the UK economically, leader.
and their policies were widely →Labour Manifesto was minimal -
embraced.--> in economics labour was many general words, not specific
promising not to raise taxes and not to policies. It wasn’t about a document.
spend large amounts of money : favoured →Blair had learnt from 83 - -Foot’s
by the people as previous labour manifesto described as - the ‘longest
governments said they would put more suicide note in history’.
money into public services and this would →Ran a slick campaign. Philip Gould,
be done by raising taxes master statistician, was a Labour pollster
→Labour looked and felt more who appealed to the ‘Basildon man’.His
‘mainstream’ centrist. idea was that he first polled them to
→Tories had a stale manifesto - they understand what their problems are and
had spent too long in power. then when Blair would visit that area , he
→People were disillusioned with their would appeal to what they were
economic policies that had caused concerned with. ‘Mondeo man’ -
recession. Led to blairs labour party ‘conservotory man’. These were more
winning a landslide , this is majorly focused targeting. E.g when Blair would
similar to 2024 election where the go to Basildon, he knew that the Basildon
public were sick of the tories rule for voter wanted a status symbol of driving
14 years the ford monde. Phillip created an
archetype of mondeo man so Blair knows
what he needs to speak to them about.
→John Major ran an abysmal
campaign. He went around the
county giving town centre
megaphone speeches. • He thought
this would connect him with people,
but it opened him up to ridicule and
public jeering
CA-1979 A-1979
→Thatcher’s policies were prevalent: →People vote on the economy - and
buying back council homes and the 79 saw the ‘winter of
privatising parts of the economy. Make discontent’. Labour lost the election
Britain a more dynamic economy. Time of because of their record.
the winter of discontent where labour had →Thatcher’s neoliberal policies were
run down the economy therefore this not clearly defined. This came later
