Consumer Behavior
1. Which of the following is not one of the main influences on consumer behavior?
A) Psychological
B) Cultural
C) Economic cycles
D) Social
2. The term “motivation” in consumer behavior refers to:
A) A reward system used by retailers
B) The drive that causes a person to act to satisfy a need
C) Emotional branding by companies
D) How consumers justify poor choices
3. According to Maslow’s Hierarchy of Needs, which of these needs is considered the highest?
A) Esteem
B) Safety
C) Social
D) Self-actualization
4. Which of the following is an example of social influence on consumer behavior?
A) A customer comparing prices online
B) Buying a product recommended by a close friend
C) Recalling an advertisement
D) Analyzing product quality
5. A person who provides information and advice that influences others’ buying decisions is known as:
A) A distributor
B) A brand manager
C) An opinion leader
D) A price setter
6. The process a buyer goes through when making a purchase decision begins with:
A) Evaluation of alternatives
B) Purchase decision
C) Problem recognition
D) Post-purchase behavior
7. What is cognitive dissonance in consumer behavior?
A) Repeated brand exposure
B) Post-purchase regret or conflict
1. Which of the following is not one of the main influences on consumer behavior?
A) Psychological
B) Cultural
C) Economic cycles
D) Social
2. The term “motivation” in consumer behavior refers to:
A) A reward system used by retailers
B) The drive that causes a person to act to satisfy a need
C) Emotional branding by companies
D) How consumers justify poor choices
3. According to Maslow’s Hierarchy of Needs, which of these needs is considered the highest?
A) Esteem
B) Safety
C) Social
D) Self-actualization
4. Which of the following is an example of social influence on consumer behavior?
A) A customer comparing prices online
B) Buying a product recommended by a close friend
C) Recalling an advertisement
D) Analyzing product quality
5. A person who provides information and advice that influences others’ buying decisions is known as:
A) A distributor
B) A brand manager
C) An opinion leader
D) A price setter
6. The process a buyer goes through when making a purchase decision begins with:
A) Evaluation of alternatives
B) Purchase decision
C) Problem recognition
D) Post-purchase behavior
7. What is cognitive dissonance in consumer behavior?
A) Repeated brand exposure
B) Post-purchase regret or conflict
