Segmentation, Targeting & Positioning (STP)
1. Which of the following is not a common basis for market segmentation?
A) Demographics
B) Psychographics
C) Price
D) Behavioral
2. Demographic segmentation divides the market based on:
A) Lifestyle and interests
B) Benefits sought
C) Age, gender, income, education
D) Purchase occasions
3. A company divides customers into groups based on how often they buy. This is an example of:
A) Geographic segmentation
B) Behavioral segmentation
C) Psychographic segmentation
D) Situational segmentation
4. Targeting involves:
A) Identifying the largest customer group
B) Creating a product
C) Selecting the segment(s) to serve
D) Advertising directly to everyone
5. Positioning is primarily about:
A) Lowering prices
B) Convincing customers why your product is different or better
C) Launching new products
D) Managing supply chains
6. Which of these is a valid targeting strategy?
A) Undifferentiated marketing
B) Mass customization
C) Channel segmentation
D) Product bundling
1. Which of the following is not a common basis for market segmentation?
A) Demographics
B) Psychographics
C) Price
D) Behavioral
2. Demographic segmentation divides the market based on:
A) Lifestyle and interests
B) Benefits sought
C) Age, gender, income, education
D) Purchase occasions
3. A company divides customers into groups based on how often they buy. This is an example of:
A) Geographic segmentation
B) Behavioral segmentation
C) Psychographic segmentation
D) Situational segmentation
4. Targeting involves:
A) Identifying the largest customer group
B) Creating a product
C) Selecting the segment(s) to serve
D) Advertising directly to everyone
5. Positioning is primarily about:
A) Lowering prices
B) Convincing customers why your product is different or better
C) Launching new products
D) Managing supply chains
6. Which of these is a valid targeting strategy?
A) Undifferentiated marketing
B) Mass customization
C) Channel segmentation
D) Product bundling
