Marketing Mix (4Ps)
1. What are the 4Ps of the marketing mix?
Product, Price, Place, Promotion
2. Which of the following is not part of the marketing mix?
A) Product
B) Packaging
C) Promotion
D) Profit Margin
3. Explain the difference between Product Line and Product Mix.
Product Line: A group of related products under a single brand (e.g.,
Apple iPhones). Product Mix: The complete set of all product lines a
company offers (e.g., Apple’s iPhones, MacBooks, iPads).
4. A company wants to introduce a premium-priced organic snack.
Which element of the 4Ps does this relate to most directly?
Price
5. Why is "Place" in the 4Ps important in modern e-commerce?
It determines how and where the customer accesses the product—via
online platforms, mobile apps, direct shipping, etc. A strong distribution
strategy enhances convenience and accessibility.
6. Select the best example of a promotion strategy.
A) Offering a 15% discount to new customers
B) Using sustainable packaging
1. What are the 4Ps of the marketing mix?
Product, Price, Place, Promotion
2. Which of the following is not part of the marketing mix?
A) Product
B) Packaging
C) Promotion
D) Profit Margin
3. Explain the difference between Product Line and Product Mix.
Product Line: A group of related products under a single brand (e.g.,
Apple iPhones). Product Mix: The complete set of all product lines a
company offers (e.g., Apple’s iPhones, MacBooks, iPads).
4. A company wants to introduce a premium-priced organic snack.
Which element of the 4Ps does this relate to most directly?
Price
5. Why is "Place" in the 4Ps important in modern e-commerce?
It determines how and where the customer accesses the product—via
online platforms, mobile apps, direct shipping, etc. A strong distribution
strategy enhances convenience and accessibility.
6. Select the best example of a promotion strategy.
A) Offering a 15% discount to new customers
B) Using sustainable packaging
