,TESTBANK FOR Applied Marketing 2e Padgett
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,Applied Marketing, 2e (Padgett)
Chapter 1 What Is Marketing?
1) Which of the following terms or phrases would be included in a basic description of
marketing?
A) Sales orientation
B) Common sense
C) Ongoing process
D) Focus on advertising
Answer: C
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
A) The 4 Ps of marketing
B) The marketing plan
C) The marketing strategy
D) The creative concept
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
3) Which skill set is required to be a good marketer?
A) Experience in professional sales
B) A high degree of creativity
C) Understanding algebra and calculus
D) Basic math skills
Answer: D
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
1
,4) All of these are common misconceptions about what marketing is EXCEPT
A) managing exchanges with customers.
B) making people buy things they don't need.
C) an art, and you either have the gift for it or you don't.
D) it does not involve numbers.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes "wants"?
A) Strong desires for something
B) Unfulfilled needs
C) Unsupplied demands
D) Untapped markets
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6) In addition to sales and advertising, marketing also includes which of the following?
A) Product design
B) Social media
C) Community relations
D) Customer relationships
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7) A critical skill that marketers must know in order to make good marketing decisions is
A) marketing math.
B) demographic analysis.
C) customer awareness.
D) interpersonal skills.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
2
,8) Which of the following is a key idea for understanding marketing?
A) It involves multiple parties who have something to exchange.
B) It involves sales and advertising capable of reaching customers.
C) It involves communications between companies and consumers.
D) It involves satisfying customers' needs and desires.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
9) The scope of marketing decisions needs to include which of the following?
A) Product, price, place, and promotion
B) Product, placement, perception, and persuasion
C) Product, price, and position
D) Product, cost, communication, and convenience
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
10) Which of the following statements is true?
A) Marketers try to influence wants, but customers ultimately decide if something is worth
buying or not.
B) Marketers are often able to make people buy something against their will.
C) Marketing is primarily based on the science of human behavior.
D) Marketing is more of an art than a science.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Comprehension
11) Offering too many options can lead to which problem for some companies?
A) It's difficult to keep track of inventory and re-order as certain items are sold out.
B) They can't specialize, leaving them vulnerable to competition.
C) Suppliers to the company can get confused and send incorrect shipments.
D) Your target market, by definition, prefers limited options.
Answer: B
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Application
3
,12) What is the ultimate goal of marketing?
A) Selling the most product or service
B) Creating product demand
C) Influencing customers' needs
D) Earning the greatest profit for the company
Answer: D
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Analysis
13) Connor attends a university in Minnesota and winter is approaching. To keep warm, he must
purchase a coat. While he prefers a Burberry quilted coat, he cannot afford to pay the $1,000
price. Which of the following statements accurately describes Connor's situation?
A) He needs a coat and wants a Burberry. There is no demand, since he cannot afford the coat he
wants.
B) He wants a coat and needs a Burberry. There is no demand, since he cannot afford the coat he
needs.
C) He needs a coat. He both wants and demands a Burberry.
D) He wants a coat. He both needs and demands a Burberry.
Answer: A
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
14) Spiro has a new job at an office with no viable public transportation options. After some
research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very
expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the
following statements most accurately describes this situation?
A) Spiro needed transportation, wanted a motorcycle, but had no demand for a Ducati.
B) Spiro demanded transportation, wanted a Ducati, but had no need for a motorcycle.
C) Spiro needed transportation. His demand for a Ducati was controlled by the salesperson at the
dealership.
D) Spiro needed transportation and wanted a motorcycle. The salesperson influenced his demand
for a Ducati.
Answer: D
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
4
,15) At last year's farmer's market, Kelsi sold every one of her jars of homemade salsa. Her
customers raved over her four different flavor combinations and were thrilled by her affordable
prices. This year, Kelsi stocked 32 different flavor combinations and kept prices the same. Her
sales slowed considerably. What is the most likely reason?
A) Kelsi's customers were turned off by her low prices.
B) Kelsi's customers experienced brain fatigue when confronting so many choices.
C) Kelsi did not provide adequate customer service.
D) Kelsi did not advertise her salsas effectively.
Answer: B
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
16) Which of the following is a misconception about marketing?
A) Marketing is equivalent to sales and advertising.
B) Marketing focuses on satisfying the customer.
C) Marketing involves numbers.
D) Marketing focuses on relationships.
Answer: A
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
17) When a customer has a strong desire for something and the ability to make the purchase, it is
called a
A) demand.
B) need.
C) want.
D) purchase.
Answer: A
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
5
,18) Properly designed and executed, marketing can do which of the following?
A) Influence people to do things they don't want to do.
B) Make it more appealing to buy certain things over others.
C) Create a need for something.
D) Make people buy things they really can't afford.
Answer: B
Diff: 3
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Ethics
Standard 2: Bloom's || Analysis
19) What is the best synthesis of needs and wants?
A) They affect one's quality of life.
B) They reflect one's status in society.
C) They are unaffected by pandemics or natural disasters.
D) They can be affected by quality marketing efforts.
Answer: A
Diff: 3
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Reflective Thinking
Standard 2: Bloom's || Synthesis
20) Managing a marketing effort involves all of these functions EXCEPT
A) control.
B) planning.
C) implementation.
D) advertising.
Answer: D
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
21) Which of the following is NOT one of the 4 Ps of marketing?
A) Price
B) Perception
C) Promotion
D) Place
Answer: B
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6
,22) Simple trade and bartering involves what?
A) Commodity exchanges
B) The exchange of a product or service for money
C) A trade agreement between two countries
D) Swapping one product or service for another
Answer: D
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
23) The focus of your marketing plan should be on what?
A) Coordination of activities
B) Assessment of effectiveness
C) Target market
D) Timeline and budget
Answer: C
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
24) Which of the following terms is defined as managing exchanges with customers?
A) Social orientation
B) Marketing
C) Sales
D) Value proposition
Answer: B
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
25) Companies need to create a marketing plan that includes which of the following?
A) Goals, timelines, and budget
B) Plans, pricing, and promotion
C) Target market, advertising, and social media
D) Social, financial, and managerial goals
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7
, 26) A marketing plan is best described as
A) a written statement for managing exchanges with customers.
B) a blueprint for how advertising and promotions will sell a product.
C) coordinated actions between product managers, marketing managers, and executives.
D) a strategy outlining the steps taken to persuade consumers.
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
27) A primary responsibility of the marketing manager is to
A) coordinate and monitor activities in the marketing plan.
B) oversee the progress of all sales representatives.
C) manage the brand portfolio of products.
D) develop and maintain key client relationships.
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
28) The basic goal of marketing managers in managing exchanges involves all of these elements
EXCEPT
A) promotional planning.
B) value.
C) price.
D) cost.
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
8
Hello all ,
We have all what you need with best price
Our email :
Our website :
testbanks-store.com
,Applied Marketing, 2e (Padgett)
Chapter 1 What Is Marketing?
1) Which of the following terms or phrases would be included in a basic description of
marketing?
A) Sales orientation
B) Common sense
C) Ongoing process
D) Focus on advertising
Answer: C
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
A) The 4 Ps of marketing
B) The marketing plan
C) The marketing strategy
D) The creative concept
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
3) Which skill set is required to be a good marketer?
A) Experience in professional sales
B) A high degree of creativity
C) Understanding algebra and calculus
D) Basic math skills
Answer: D
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
1
,4) All of these are common misconceptions about what marketing is EXCEPT
A) managing exchanges with customers.
B) making people buy things they don't need.
C) an art, and you either have the gift for it or you don't.
D) it does not involve numbers.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes "wants"?
A) Strong desires for something
B) Unfulfilled needs
C) Unsupplied demands
D) Untapped markets
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6) In addition to sales and advertising, marketing also includes which of the following?
A) Product design
B) Social media
C) Community relations
D) Customer relationships
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7) A critical skill that marketers must know in order to make good marketing decisions is
A) marketing math.
B) demographic analysis.
C) customer awareness.
D) interpersonal skills.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
2
,8) Which of the following is a key idea for understanding marketing?
A) It involves multiple parties who have something to exchange.
B) It involves sales and advertising capable of reaching customers.
C) It involves communications between companies and consumers.
D) It involves satisfying customers' needs and desires.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
9) The scope of marketing decisions needs to include which of the following?
A) Product, price, place, and promotion
B) Product, placement, perception, and persuasion
C) Product, price, and position
D) Product, cost, communication, and convenience
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
10) Which of the following statements is true?
A) Marketers try to influence wants, but customers ultimately decide if something is worth
buying or not.
B) Marketers are often able to make people buy something against their will.
C) Marketing is primarily based on the science of human behavior.
D) Marketing is more of an art than a science.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Comprehension
11) Offering too many options can lead to which problem for some companies?
A) It's difficult to keep track of inventory and re-order as certain items are sold out.
B) They can't specialize, leaving them vulnerable to competition.
C) Suppliers to the company can get confused and send incorrect shipments.
D) Your target market, by definition, prefers limited options.
Answer: B
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Application
3
,12) What is the ultimate goal of marketing?
A) Selling the most product or service
B) Creating product demand
C) Influencing customers' needs
D) Earning the greatest profit for the company
Answer: D
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Analysis
13) Connor attends a university in Minnesota and winter is approaching. To keep warm, he must
purchase a coat. While he prefers a Burberry quilted coat, he cannot afford to pay the $1,000
price. Which of the following statements accurately describes Connor's situation?
A) He needs a coat and wants a Burberry. There is no demand, since he cannot afford the coat he
wants.
B) He wants a coat and needs a Burberry. There is no demand, since he cannot afford the coat he
needs.
C) He needs a coat. He both wants and demands a Burberry.
D) He wants a coat. He both needs and demands a Burberry.
Answer: A
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
14) Spiro has a new job at an office with no viable public transportation options. After some
research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very
expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the
following statements most accurately describes this situation?
A) Spiro needed transportation, wanted a motorcycle, but had no demand for a Ducati.
B) Spiro demanded transportation, wanted a Ducati, but had no need for a motorcycle.
C) Spiro needed transportation. His demand for a Ducati was controlled by the salesperson at the
dealership.
D) Spiro needed transportation and wanted a motorcycle. The salesperson influenced his demand
for a Ducati.
Answer: D
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
4
,15) At last year's farmer's market, Kelsi sold every one of her jars of homemade salsa. Her
customers raved over her four different flavor combinations and were thrilled by her affordable
prices. This year, Kelsi stocked 32 different flavor combinations and kept prices the same. Her
sales slowed considerably. What is the most likely reason?
A) Kelsi's customers were turned off by her low prices.
B) Kelsi's customers experienced brain fatigue when confronting so many choices.
C) Kelsi did not provide adequate customer service.
D) Kelsi did not advertise her salsas effectively.
Answer: B
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
16) Which of the following is a misconception about marketing?
A) Marketing is equivalent to sales and advertising.
B) Marketing focuses on satisfying the customer.
C) Marketing involves numbers.
D) Marketing focuses on relationships.
Answer: A
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
17) When a customer has a strong desire for something and the ability to make the purchase, it is
called a
A) demand.
B) need.
C) want.
D) purchase.
Answer: A
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
5
,18) Properly designed and executed, marketing can do which of the following?
A) Influence people to do things they don't want to do.
B) Make it more appealing to buy certain things over others.
C) Create a need for something.
D) Make people buy things they really can't afford.
Answer: B
Diff: 3
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Ethics
Standard 2: Bloom's || Analysis
19) What is the best synthesis of needs and wants?
A) They affect one's quality of life.
B) They reflect one's status in society.
C) They are unaffected by pandemics or natural disasters.
D) They can be affected by quality marketing efforts.
Answer: A
Diff: 3
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Reflective Thinking
Standard 2: Bloom's || Synthesis
20) Managing a marketing effort involves all of these functions EXCEPT
A) control.
B) planning.
C) implementation.
D) advertising.
Answer: D
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
21) Which of the following is NOT one of the 4 Ps of marketing?
A) Price
B) Perception
C) Promotion
D) Place
Answer: B
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6
,22) Simple trade and bartering involves what?
A) Commodity exchanges
B) The exchange of a product or service for money
C) A trade agreement between two countries
D) Swapping one product or service for another
Answer: D
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
23) The focus of your marketing plan should be on what?
A) Coordination of activities
B) Assessment of effectiveness
C) Target market
D) Timeline and budget
Answer: C
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
24) Which of the following terms is defined as managing exchanges with customers?
A) Social orientation
B) Marketing
C) Sales
D) Value proposition
Answer: B
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
25) Companies need to create a marketing plan that includes which of the following?
A) Goals, timelines, and budget
B) Plans, pricing, and promotion
C) Target market, advertising, and social media
D) Social, financial, and managerial goals
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7
, 26) A marketing plan is best described as
A) a written statement for managing exchanges with customers.
B) a blueprint for how advertising and promotions will sell a product.
C) coordinated actions between product managers, marketing managers, and executives.
D) a strategy outlining the steps taken to persuade consumers.
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
27) A primary responsibility of the marketing manager is to
A) coordinate and monitor activities in the marketing plan.
B) oversee the progress of all sales representatives.
C) manage the brand portfolio of products.
D) develop and maintain key client relationships.
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
28) The basic goal of marketing managers in managing exchanges involves all of these elements
EXCEPT
A) promotional planning.
B) value.
C) price.
D) cost.
Answer: A
Diff: 1
Learning Objective: 1.2 Provide an accurate definition of marketing.
Section Reference: Marketing Defined
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
8
