SPM 303, Marketing Plan Assignment
Anthony Lytton Jr
Bowie State University
Professor Tony Wyllie
Spring 2024
Bowie State University offers a robust Bachelor of Science in Sport Management designed to prepare students for leadership roles in athletics—from community recreation to collegiate and professional sports. Here's a snapshot: Program Overview • Core Curriculum: Students complete 120 credits—46 general education, 47 in sport management, and 27 in a concentration of their choice (e.g., business, marketing) +++14. • Key Learning Areas: Dive into sports business and finance, organizational and facility management, marketing and media strategies, ethical/legal issues, and socio-psychological aspects of sport . Hands-On Experience • Internships: Students must complete 480 hours of industry placement in their final semester, often in partnership with organizations like Minor League Baseball, CIAA teams, and the Brooklyn Nets . • Student Organizations: Active participation in the Sport Management Association offers networking, volunteer work, and professional mentorship +++8. Unique Opportunities • Strategic partnerships (e.g., Brooklyn Nets, Elmore Sports Group) enable students to gain real-world insight and often lead to career placement ++1. • Visiting professionals—like NFL veteran Robert Griffin III and a NASCAR simulator event—provide direct industry exposure . Faculty Led by experienced professors—including Dr. Alex Anderson and Dr. J.C. Spears—who bring backgrounds from pro sports scouting, NCAA administration, and sports law +++6.
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