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Marketing Plan Signature Assignment
Anthony Lytton Jr
Bowie State University
SPM 303
Alex Anderson
November 03, 2023
, 2
Marketing Plan for Bowie State University Athletic Program
Introduction and Mission Statement
The primary objective of this marketing strategy is to enhance the visibility and
reputation of the Bowie State University Bulldogs basketball team. Despite having a notable
historical background, the program currently needs more recognition and more exposure. The
objective is to develop the Bulldogs basketball team as a significant entity in college sports,
augmenting its standing and fostering a dynamic and inclusive sports culture within the school
community.
Specific Goals
I. To achieve a 20% increase in attendance at home games for the next season.
II. To enhance the team's online visibility with a targeted strategy aimed at achieving a 30%
increase in the number of followers and the level of interaction on social media
platforms.
III. To upregulate merchandise sales by implementing a strategy to increase sales by 15% via
the introduction of novel and attractive items.
IV. To ensure community involvement by implementing outreach activities, establishing
partnerships with local companies, and initiating charitable efforts.
V. To acquire sponsorships from nearby enterprises to provide financial backing and
augment the team's prominence.
Overview of the Program
The basketball program at Bowie State University has established a commendable
reputation, characterized by many conference titles and frequent participation in the NCAA
tournament. The university's representation in regional and national sports contests is of utmost
Marketing Plan Signature Assignment
Anthony Lytton Jr
Bowie State University
SPM 303
Alex Anderson
November 03, 2023
, 2
Marketing Plan for Bowie State University Athletic Program
Introduction and Mission Statement
The primary objective of this marketing strategy is to enhance the visibility and
reputation of the Bowie State University Bulldogs basketball team. Despite having a notable
historical background, the program currently needs more recognition and more exposure. The
objective is to develop the Bulldogs basketball team as a significant entity in college sports,
augmenting its standing and fostering a dynamic and inclusive sports culture within the school
community.
Specific Goals
I. To achieve a 20% increase in attendance at home games for the next season.
II. To enhance the team's online visibility with a targeted strategy aimed at achieving a 30%
increase in the number of followers and the level of interaction on social media
platforms.
III. To upregulate merchandise sales by implementing a strategy to increase sales by 15% via
the introduction of novel and attractive items.
IV. To ensure community involvement by implementing outreach activities, establishing
partnerships with local companies, and initiating charitable efforts.
V. To acquire sponsorships from nearby enterprises to provide financial backing and
augment the team's prominence.
Overview of the Program
The basketball program at Bowie State University has established a commendable
reputation, characterized by many conference titles and frequent participation in the NCAA
tournament. The university's representation in regional and national sports contests is of utmost
