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Anthony Lytton Jr
Bowie State University
SPM 303 Sport Marketing
Dr. Anderson
April 5, 2024
Super Bowl Ad
Tubi's "Rabbit Hole" Super Bowl Commercial
In the 2023 Super Bowl, Tubi, a complimentary streaming service, revealed a
commercial that distinguished itself amidst the multitude of advertising. Entitled "Rabbit Hole,"
Tubi's advertisement showcased large rabbits playfully pulling individuals into the realm of
video exploration. This paper seeks to analyze the ad, examining the reasons behind its ability to
attract attention, its underlying message, target market, and demographics.
The "Rabbit Hole" advertisement by Tubi sparked interest and made a significant impact
for multiple reasons. Initially, the surprising and weird thought of colossal rabbits serving as
conduits to a realm of amusement was both humorous and captivating. Tubi's innovative
approach distinguished itself amidst a multitude of formulaic commercials, captivating viewers'
attention and compelling them to engage and watch.
Furthermore, the capricious essence of the advertisement appealed to the audience's
inclination for curiosity and desire to escape, taking them into an imaginative world where there
are no limits to amusement. The combination of ordinary scenes with imaginative features
introduced an unexpected aspect, guaranteeing that the advertisement stayed memorable for a
significant period of time following its broadcast.
Meaning/Purpose
Anthony Lytton Jr
Bowie State University
SPM 303 Sport Marketing
Dr. Anderson
April 5, 2024
Super Bowl Ad
Tubi's "Rabbit Hole" Super Bowl Commercial
In the 2023 Super Bowl, Tubi, a complimentary streaming service, revealed a
commercial that distinguished itself amidst the multitude of advertising. Entitled "Rabbit Hole,"
Tubi's advertisement showcased large rabbits playfully pulling individuals into the realm of
video exploration. This paper seeks to analyze the ad, examining the reasons behind its ability to
attract attention, its underlying message, target market, and demographics.
The "Rabbit Hole" advertisement by Tubi sparked interest and made a significant impact
for multiple reasons. Initially, the surprising and weird thought of colossal rabbits serving as
conduits to a realm of amusement was both humorous and captivating. Tubi's innovative
approach distinguished itself amidst a multitude of formulaic commercials, captivating viewers'
attention and compelling them to engage and watch.
Furthermore, the capricious essence of the advertisement appealed to the audience's
inclination for curiosity and desire to escape, taking them into an imaginative world where there
are no limits to amusement. The combination of ordinary scenes with imaginative features
introduced an unexpected aspect, guaranteeing that the advertisement stayed memorable for a
significant period of time following its broadcast.
Meaning/Purpose
