ASU MKT 300 Exam 2 Eaton With complete
verified solutions (Guaranteed Pass)
Define what a Brand is - answer distinguishing features
A name, term, sign, symbol or design, or a combination of them,
intended to identify the goods or services of one seller or group of
sellers and to differentiate them from those of competitors.
Marketing is all about? - answer creating
exchanges
identity
connections
relationships
solve problems
What is the connecting point for the customers? - answer The Brand
How does Branding benefit buyers and sellers? - answer - Helps buyers
to identify and evaluate products
- Benefits sellers by facilitating product introduction, repeat purchasing,
and promotional efforts.
,What do Brands represent? - answer Solutions for customers
Why are Brands touch points for consumers? - answer They Stand For
Something
o When a consumer sees your brand they think of what your company
stands for
When a consumer sees your brand what do they think of? - answer
What your company stands for
o Example - If I am hungry and see the Golden Arches, I would think of
what Mcdonald's could offer me, food, service, etc. Therefore, I
associate the Logo with what they have.
T/F Can most anything be Branded - answer True
Who are the final judges of what your Brand is? - answer Consumers
Brand isn't what you say it is it's..It's what they______ - answer say it is
it's.
,What do Brand Elements help a consumer to do? - answer differentiate
one product from another
Brand Elements are: - answer - Brand Names
- Slogans
- Websites
- Characters
- Logos
- Color Scheme
Brand Elements should make sure the Brand is____
What Brand Elements criteria should you use when designing a strong
Brand? - answer Brand elements should be:
Memorable
Likeability
Meaningful
Transferable
Adaptable
Protectable
What are the Roles of a Brand? - answer Identify Maker
, Create barriers to entry
Competitive advantage
Signify quality
Explain the Roles of a Brand - answer 1. IDENTIFY THE MAKER
- The Brand element choices need be memorable to cut through the
clutter
2. CREATE BARRIERS TO ENTRY
- Create strong barriers to entry for competitors so they can't compete
3. SERVE AS A COMPETITIVE ADVANTAGE
- Create a brand that allows customers to differentiate between our
products and the competition
4. SIGNIFY QUALITY
- Brands convey a level of quality to help consumers be more efficient
and effective in their purchase decisions
What are attributes of Strong Brands - answer • Excels at delivering
desired benefits
• Stays relevant
• Priced to meet perceptions of value
• Positioned properly
• Communicates consistent brand messages
verified solutions (Guaranteed Pass)
Define what a Brand is - answer distinguishing features
A name, term, sign, symbol or design, or a combination of them,
intended to identify the goods or services of one seller or group of
sellers and to differentiate them from those of competitors.
Marketing is all about? - answer creating
exchanges
identity
connections
relationships
solve problems
What is the connecting point for the customers? - answer The Brand
How does Branding benefit buyers and sellers? - answer - Helps buyers
to identify and evaluate products
- Benefits sellers by facilitating product introduction, repeat purchasing,
and promotional efforts.
,What do Brands represent? - answer Solutions for customers
Why are Brands touch points for consumers? - answer They Stand For
Something
o When a consumer sees your brand they think of what your company
stands for
When a consumer sees your brand what do they think of? - answer
What your company stands for
o Example - If I am hungry and see the Golden Arches, I would think of
what Mcdonald's could offer me, food, service, etc. Therefore, I
associate the Logo with what they have.
T/F Can most anything be Branded - answer True
Who are the final judges of what your Brand is? - answer Consumers
Brand isn't what you say it is it's..It's what they______ - answer say it is
it's.
,What do Brand Elements help a consumer to do? - answer differentiate
one product from another
Brand Elements are: - answer - Brand Names
- Slogans
- Websites
- Characters
- Logos
- Color Scheme
Brand Elements should make sure the Brand is____
What Brand Elements criteria should you use when designing a strong
Brand? - answer Brand elements should be:
Memorable
Likeability
Meaningful
Transferable
Adaptable
Protectable
What are the Roles of a Brand? - answer Identify Maker
, Create barriers to entry
Competitive advantage
Signify quality
Explain the Roles of a Brand - answer 1. IDENTIFY THE MAKER
- The Brand element choices need be memorable to cut through the
clutter
2. CREATE BARRIERS TO ENTRY
- Create strong barriers to entry for competitors so they can't compete
3. SERVE AS A COMPETITIVE ADVANTAGE
- Create a brand that allows customers to differentiate between our
products and the competition
4. SIGNIFY QUALITY
- Brands convey a level of quality to help consumers be more efficient
and effective in their purchase decisions
What are attributes of Strong Brands - answer • Excels at delivering
desired benefits
• Stays relevant
• Priced to meet perceptions of value
• Positioned properly
• Communicates consistent brand messages
