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the supply chain begins with_________________ and
_________________________. - answer raw materials; organizations
selling to the final customer
a marketing channel is defined as a group of individuals and
organizations that ... - answer directs the flow of products from
products to customers/consumers
starbucks has an agreement with pepsico through which pepsi
distributes starbucks' coffee drink, frappuccino, to grocery stores and
other retail outlets. This is an example of ... - answer a strategic channel
alliance
companies are increasingly using ___________ to respond to changing
consumer preferences to be able to buy a product wherever and
whenever they desire. - answer multichannel distribution
having products available when customers want them creates ... -
answer time utility
, consumers receive the benefits of place utility when ... - answer
products are available in locations where consumers want to buy them
katerina fell in love with a pair of shoes she saw lizzza wearing on
instagram. katerina immediately went to the zappos app on her phone,
found the shoes, and ordered them for herself. In this case zappos is
providing __________ utility . - answer place
large retailers such as macy's and kohl's are most likely to participate in
which marketing channel? - answer producer , retailers + consumers
eliminating a wholesaler from a marketing channel will not ... - answer
eliminate the functions performed by that wholesaler
pandora and spotify allow users to listen to music through the internet
or other device. pandora and spotify are engaging in ... - answer digital
distribution
marketing channels create four types of utility for consumers
including ... - answer 1. time , 2. place , 3. possession + 4. form