Project sales promotions differences, benefits and challenges

Product promotions and advertising is considered a short-term marketing process, the promotion process is done to create a demand for a specific product or brand. The promotion also enables an increase in consumer interest in the product. However, there is a slight difference between promotion and advertising. Advertising is, for example, the messages an individual send to the targeted audience by different media channels, it is usually paid and control messages. Promotion on the other hand includes both paid and free marketing activities such as sales, price slashes, loyalty rewards, coupons, or sponsorships. Therefore, companies recommended putting both advertising and promotion in their consideration when creating a marketing strategy. Product promotions are concerned with the increase of product sales and encourage growth by increasing brand awareness, therefore, engaging current and new customers, such as more SEO research, better-branded packaging, more social media engagement