NEW WORLD INFORMATIONA & COMMUNICATION ORDER
Overview of the Topic:
NWICO term was coined in a debate over media representations of the 3rd world world in
United Nations Education, Scientific and Cultural Organization (UNESCO) in the late 1970s and
early 1980s. The term was widely used by the MacBride Commission, a UNESCO panel chaired
by Nobel Peace Prize winner, Sean MacBride, which was charged with creation of a set of
recommendations to make global media representation more equitable. The MacBride
Commission produced a report titled Many Voices, One World, which outlined the main
philosophical points of the New World Information Communication Order.
Background
Cold war divided the world into East and West blocks, this have created a significance problem
specially those who are not part of any block called third world countries.
The concept of third world was presented by French Economic Alfred Sauvy which wad product
of cold war.
They belong from Africa, Asia, Arab world and some part of Latin America. These countries are
dozens in numbers that were remaining out of these two blocks.
They feel problem of identification
Social cultural development
political development issue.
Economic development
Third world countries which are not part of these blocks were joined in NAM (Non aligned
Movement in: 1961) which was the forum of third world countries that are not formally aligned
or against any major power block.
NAM purpose to ensure the National independence, Sovereignty, Territorial integrity and
security, of non aligned countries: against imperialism, neo colonization, domination of develop
countries.
In 1973 these countries shared all the above issues at UNESCO (United Nations educational
scientific cultural organization) forum and demand for News information world order.
The news information world order advocated equal share in the flow of global information by all
the countries.
, The leading Figure of this order was MR. MUSTAFA MASMUDI (a Tunisian secretary of
information) which was later become member of MacBride Commission.
Thus, report known as MacBride commission report under UNESCO.
Major demands/ complaints of this reports from third world countries:
Quantitative imbalance of news
The international information system perpetuated inequality in development. And info only
fulfils the needs of North (Develop countries) and disseminated towards south (3rd world).
About 80% of the world news come from major international news agencies
The develop countries neither take news from the news agencies of third world nor do they like
to publish news of these countries in their media.
Media hegemony
Information rich countries were in a position to dictate terms to the information poor, thus they
creating a structure of dependency with widespread Eco. Pol. Culture and Social ramification for
the poor societies.
Since no competition from the third world, they sell their lack of information to the developing
countries.
Current events of the 3rd world are filtered, cut, slanted and distorted.
Mostly they portraying only those news stories which are relating to strikes, crises, street
demonstration etc.
If third world countries are presented, it does so in a special supplement for which heavy
payments are charged.
Alienating influence in economic, social and cultural sphere
Apart from domination and manipulation, the west is influencing the 3rd world economy, culture
and social sphere.
Because they have very strong infra structure in communication comparatively to the third
world. Vertical flow was dominated by the west system due to developed nations.
Information was treated by media as commodity and subjected to the rules of market.
They have well structured media corporations.
They have well structured governments
Suited message to the develop world
Overview of the Topic:
NWICO term was coined in a debate over media representations of the 3rd world world in
United Nations Education, Scientific and Cultural Organization (UNESCO) in the late 1970s and
early 1980s. The term was widely used by the MacBride Commission, a UNESCO panel chaired
by Nobel Peace Prize winner, Sean MacBride, which was charged with creation of a set of
recommendations to make global media representation more equitable. The MacBride
Commission produced a report titled Many Voices, One World, which outlined the main
philosophical points of the New World Information Communication Order.
Background
Cold war divided the world into East and West blocks, this have created a significance problem
specially those who are not part of any block called third world countries.
The concept of third world was presented by French Economic Alfred Sauvy which wad product
of cold war.
They belong from Africa, Asia, Arab world and some part of Latin America. These countries are
dozens in numbers that were remaining out of these two blocks.
They feel problem of identification
Social cultural development
political development issue.
Economic development
Third world countries which are not part of these blocks were joined in NAM (Non aligned
Movement in: 1961) which was the forum of third world countries that are not formally aligned
or against any major power block.
NAM purpose to ensure the National independence, Sovereignty, Territorial integrity and
security, of non aligned countries: against imperialism, neo colonization, domination of develop
countries.
In 1973 these countries shared all the above issues at UNESCO (United Nations educational
scientific cultural organization) forum and demand for News information world order.
The news information world order advocated equal share in the flow of global information by all
the countries.
, The leading Figure of this order was MR. MUSTAFA MASMUDI (a Tunisian secretary of
information) which was later become member of MacBride Commission.
Thus, report known as MacBride commission report under UNESCO.
Major demands/ complaints of this reports from third world countries:
Quantitative imbalance of news
The international information system perpetuated inequality in development. And info only
fulfils the needs of North (Develop countries) and disseminated towards south (3rd world).
About 80% of the world news come from major international news agencies
The develop countries neither take news from the news agencies of third world nor do they like
to publish news of these countries in their media.
Media hegemony
Information rich countries were in a position to dictate terms to the information poor, thus they
creating a structure of dependency with widespread Eco. Pol. Culture and Social ramification for
the poor societies.
Since no competition from the third world, they sell their lack of information to the developing
countries.
Current events of the 3rd world are filtered, cut, slanted and distorted.
Mostly they portraying only those news stories which are relating to strikes, crises, street
demonstration etc.
If third world countries are presented, it does so in a special supplement for which heavy
payments are charged.
Alienating influence in economic, social and cultural sphere
Apart from domination and manipulation, the west is influencing the 3rd world economy, culture
and social sphere.
Because they have very strong infra structure in communication comparatively to the third
world. Vertical flow was dominated by the west system due to developed nations.
Information was treated by media as commodity and subjected to the rules of market.
They have well structured media corporations.
They have well structured governments
Suited message to the develop world
