SMPS CPSM Exam Latest Update 2025-2026 150
Questions and 100% Verified Correct Answers
Guaranteed A+
(Pre) Qualification - CORRECT ANSWER: If referring to a general contractor - getting
qualified and staying qualified to bid for a particularly owner, it is the process through
continued contact and follow up to remain on the list to bid current and future work. An
essential element of this is maintaining the relationship until the next opportunity - the
time between one opportunity and future should be viewed as additional time to get to
know the needs of the client and strengthen the relationship. This is particularly
applicable in bid work versus negotiated work.
Action Plan - CORRECT ANSWER: Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be responsible for
accomplishing that task.
Advertising agency - CORRECT ANSWER: Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical qualifications.
Aimed at the Right Audience - CORRECT ANSWER: Advertising directed to those
interested in and needing your service
Alliance - CORRECT ANSWER: A long-term relationship between two parties for
services on several projects. Usually based on a unique service the seller can provide
the client, linking the two where the seller becomes almost an extension of the client.
(EX: Design-Build Relationship)
Alternate Dispute Resolution - CORRECT ANSWER: Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
,Alternate Dispute Resolution Arbitration - CORRECT ANSWER: In order to have a
binding arbitration agreement, the parties must, in writing, agree to submit any claims or
dispute to arbitration. Generally the parties agree to submit the arbitration to the AAA
per the Construction Industry Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of differences between parties
by a person or persons chosen or agreed to by them.
Alternate Dispute Resolution Mediation - CORRECT ANSWER: A procedure in which
the parties submit their disputes, including details of their positions to an independent,
third party mediator. The mediator then discusses the dispute with the parties, including
the mediator's view of the strengths and weaknesses of each party's position. The
mediator helps the parties attempt to reach a settlement of their dispute. If the dispute is
not settled, the next step is arbitration or litigation, depending on the terms of the
contract.
Mediation is an example of non-binding dispute resolution
Attention Getting - CORRECT ANSWER: Advertising must be: distinctive, repetitive,
unique, words and images must work together.
Audience - CORRECT ANSWER: To whom things are aimed. Qualify and target the
audience.
Benchmarking - CORRECT ANSWER: Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods, services or
processes with recognized leaders in those areas.
Benchmarking Studies - CORRECT ANSWER: A standard by which something can be
measured or judged. To measure according to specified standards in order to compare
it with and improve one's product.
, Brand Equity - CORRECT ANSWER: Good will, value and volume margins
Brand Positioning - CORRECT ANSWER: One sentence distinguishes and
differentiates
Brochure - CORRECT ANSWER: Firm marketing tool to present salient facts about the
firm at a glance. Cross selling tool explains who you are and what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - CORRECT ANSWER: Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This method allows
you to base your budgeting on the year's business plan revenue goals and marketing
plan implementation tasks.
Budget Percentage Method - CORRECT ANSWER: Also known as the top-down
method, this method of budgeting allocates a certain percentage of the firm's total
operating revenue to marketing. The percentage usually falls between 5 - 15%.
Budget Projection Method - CORRECT ANSWER: Also known as the comparison
method; relies on using the prior year's costs to develop the upcoming year's budget.
This process works well if the company is stable but it doesn't allow consideration of
year's marketing planning goals or the changing conditions of the market.
Business Plan - CORRECT ANSWER: The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and expenditures by category and
profit amounts and percentages. Marketing plan is part of the overall business plan.
Developed yearly. Should consist of Market Segment analysis.
Questions and 100% Verified Correct Answers
Guaranteed A+
(Pre) Qualification - CORRECT ANSWER: If referring to a general contractor - getting
qualified and staying qualified to bid for a particularly owner, it is the process through
continued contact and follow up to remain on the list to bid current and future work. An
essential element of this is maintaining the relationship until the next opportunity - the
time between one opportunity and future should be viewed as additional time to get to
know the needs of the client and strengthen the relationship. This is particularly
applicable in bid work versus negotiated work.
Action Plan - CORRECT ANSWER: Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be responsible for
accomplishing that task.
Advertising agency - CORRECT ANSWER: Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical qualifications.
Aimed at the Right Audience - CORRECT ANSWER: Advertising directed to those
interested in and needing your service
Alliance - CORRECT ANSWER: A long-term relationship between two parties for
services on several projects. Usually based on a unique service the seller can provide
the client, linking the two where the seller becomes almost an extension of the client.
(EX: Design-Build Relationship)
Alternate Dispute Resolution - CORRECT ANSWER: Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
,Alternate Dispute Resolution Arbitration - CORRECT ANSWER: In order to have a
binding arbitration agreement, the parties must, in writing, agree to submit any claims or
dispute to arbitration. Generally the parties agree to submit the arbitration to the AAA
per the Construction Industry Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of differences between parties
by a person or persons chosen or agreed to by them.
Alternate Dispute Resolution Mediation - CORRECT ANSWER: A procedure in which
the parties submit their disputes, including details of their positions to an independent,
third party mediator. The mediator then discusses the dispute with the parties, including
the mediator's view of the strengths and weaknesses of each party's position. The
mediator helps the parties attempt to reach a settlement of their dispute. If the dispute is
not settled, the next step is arbitration or litigation, depending on the terms of the
contract.
Mediation is an example of non-binding dispute resolution
Attention Getting - CORRECT ANSWER: Advertising must be: distinctive, repetitive,
unique, words and images must work together.
Audience - CORRECT ANSWER: To whom things are aimed. Qualify and target the
audience.
Benchmarking - CORRECT ANSWER: Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods, services or
processes with recognized leaders in those areas.
Benchmarking Studies - CORRECT ANSWER: A standard by which something can be
measured or judged. To measure according to specified standards in order to compare
it with and improve one's product.
, Brand Equity - CORRECT ANSWER: Good will, value and volume margins
Brand Positioning - CORRECT ANSWER: One sentence distinguishes and
differentiates
Brochure - CORRECT ANSWER: Firm marketing tool to present salient facts about the
firm at a glance. Cross selling tool explains who you are and what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - CORRECT ANSWER: Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This method allows
you to base your budgeting on the year's business plan revenue goals and marketing
plan implementation tasks.
Budget Percentage Method - CORRECT ANSWER: Also known as the top-down
method, this method of budgeting allocates a certain percentage of the firm's total
operating revenue to marketing. The percentage usually falls between 5 - 15%.
Budget Projection Method - CORRECT ANSWER: Also known as the comparison
method; relies on using the prior year's costs to develop the upcoming year's budget.
This process works well if the company is stable but it doesn't allow consideration of
year's marketing planning goals or the changing conditions of the market.
Business Plan - CORRECT ANSWER: The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and expenditures by category and
profit amounts and percentages. Marketing plan is part of the overall business plan.
Developed yearly. Should consist of Market Segment analysis.
