MARKETING 3000 EXAM 3 JOEL POOR |COMPLETE AND DETAILED QUESTIONS AND
ANSWERS | REAL EXAM QNA | 2025 LATEST UPDATED 100% RATED CORRECT | 100%
VERFIED | ALREADY GRADED A+|GUARANTEED TO PASS!!
1. Advertising that is content paid for and created by the advertiser is called
_________ advertising.
1. Native
2. Sponsored
3. Inbound
4. all of the above
5. none of the above: Native
2. According to the book, about what % of businesses buy paid search ads?
1. 90%
2. 60%
3. 50%
4. 30%
5. 10%: 90%
3. If reach is 100,000 households and frequency is an average of 4 times a
month, what is the impact?
,1. 400,000
2. 25,000
3. 99,996
4. 104,000
5. none of the above: 400,000
4. For a salesperson, effective listening involves which of the following?
1. sustained concentration
2. staying present, in the moment
3. focusing on what the client is saying
4. all of the above: All of the above
5. One reason selling skills are required in non-selling positions is because
leadership requires _________.
1. Power
2. Persuasion
3. talking a lot
4. Manners
5. problem solving: Persuasion
6. According to the book, which of the following was used as an example of
successful mobile marketing?
, 1. Macy's
2. World Wildlife Fund
3. Arby's
4. the Texas Rangers
5. the National Rifle Association: Macy's
7. Which of the following is a key to writing a good press release?
1. avoid hype
2. write like a journalist (third person)
3. keep it short
4. all of the above
5. none of the above: All of the above
8. Which of the following is a correct statement?
1. compare to B2C, B2B marketers will have fewer number of buyers
2. use of promotional alternative vehicles like video game advertising has
been declining over the past several years
3. one type of "facilitating product" is raw materials
4. one B2C transaction would be if Starbuck's bought T-shirts to give to their
employees
ANSWERS | REAL EXAM QNA | 2025 LATEST UPDATED 100% RATED CORRECT | 100%
VERFIED | ALREADY GRADED A+|GUARANTEED TO PASS!!
1. Advertising that is content paid for and created by the advertiser is called
_________ advertising.
1. Native
2. Sponsored
3. Inbound
4. all of the above
5. none of the above: Native
2. According to the book, about what % of businesses buy paid search ads?
1. 90%
2. 60%
3. 50%
4. 30%
5. 10%: 90%
3. If reach is 100,000 households and frequency is an average of 4 times a
month, what is the impact?
,1. 400,000
2. 25,000
3. 99,996
4. 104,000
5. none of the above: 400,000
4. For a salesperson, effective listening involves which of the following?
1. sustained concentration
2. staying present, in the moment
3. focusing on what the client is saying
4. all of the above: All of the above
5. One reason selling skills are required in non-selling positions is because
leadership requires _________.
1. Power
2. Persuasion
3. talking a lot
4. Manners
5. problem solving: Persuasion
6. According to the book, which of the following was used as an example of
successful mobile marketing?
, 1. Macy's
2. World Wildlife Fund
3. Arby's
4. the Texas Rangers
5. the National Rifle Association: Macy's
7. Which of the following is a key to writing a good press release?
1. avoid hype
2. write like a journalist (third person)
3. keep it short
4. all of the above
5. none of the above: All of the above
8. Which of the following is a correct statement?
1. compare to B2C, B2B marketers will have fewer number of buyers
2. use of promotional alternative vehicles like video game advertising has
been declining over the past several years
3. one type of "facilitating product" is raw materials
4. one B2C transaction would be if Starbuck's bought T-shirts to give to their
employees
