ANSWERS | REAL EXAM QNA | 2025 LATEST UPDATED 100% RATED CORRECT | 100%
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1. If reach is 6 billion and frequency is 2 what is the impact?
12 billion
3 billion
4 billion 1/3 billion
can't be determined without time frame: 12 billion
2. What disadvantage do the internet, radio, television, and newspapers
share as major advertising media?
- their use is in decline
- high cost
- short message life
- inability to reach selective audience
- all of the above: short message life
3. Which of the following is the cheapest way to handle customer support?
,- social media discussion
- in person
- telephone
- chat: social media discussion
4. Which of the following is growing in use?
- influencer marketing
- couponing
- radio advertising
- television advertising
- rebates: influencer marketing
5. which of the following statements about retailing are correct?
-the line between online and offline is blurring
- merchants are incorporating more technology to improve the customer
experience
- at the high end, service is still an important part of value
- omnichannel is one solution in solving the instant gratification need
, - all of the above: All of the above
6. Which of the following media has the disadvantage of "creative
limitations"?
- the internet
- radio
- TV
- outdoor
- magazines: outdoor
7. Suppose the unit cost for an ounce of 25% THC edibles is 20$. If the
dispensary uses a 50% markup based on their selling price, how much is the
cost to the customer?
- $25
- $30
- $40
- $50
- the customers life (THC kills): $40
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