🔹 Topic 1: Business Ethics & Corporate Social Responsibility (8
Flashcards)
1. What is business ethics?
👉 Moral principles that guide behavior in business contexts.
2. What is corporate social responsibility (CSR)?
👉 A company’s commitment to manage social, environmental, and
economic effects responsibly.
3. Give one example of an ethical issue in marketing.
👉 Misleading advertising.
4. What is the triple bottom line?
👉 A framework measuring business success in three areas: People,
Planet, Profit.
5. How can ethical behavior benefit a company?
👉 Builds trust, reputation, and long-term customer loyalty.
6. What’s the difference between compliance-based and values-based
ethics?
👉 Compliance: rule-following; Values-based: driven by principles and
beliefs.
Flashcards)
1. What is business ethics?
👉 Moral principles that guide behavior in business contexts.
2. What is corporate social responsibility (CSR)?
👉 A company’s commitment to manage social, environmental, and
economic effects responsibly.
3. Give one example of an ethical issue in marketing.
👉 Misleading advertising.
4. What is the triple bottom line?
👉 A framework measuring business success in three areas: People,
Planet, Profit.
5. How can ethical behavior benefit a company?
👉 Builds trust, reputation, and long-term customer loyalty.
6. What’s the difference between compliance-based and values-based
ethics?
👉 Compliance: rule-following; Values-based: driven by principles and
beliefs.
