Duration: 2 Hours
Total Marks: 100
Instructions:
Answer all questions in Section A.
Choose two questions from Section B.
Attempt one essay in Section C.
Show clarity in definitions and support answers with examples where
applicable.
✅ SECTION A: Multiple Choice Questions (20 marks)
Choose the correct answer. Each question is worth 2 marks.
1. Which of the following is NOT part of Porter’s Five Forces?
A. Bargaining power of suppliers
B. Threat of substitutes
C. Cost leadership
D. Industry rivalry
✅ Answer: C
2. Herzberg’s Two-Factor Theory divides factors into:
, A. Needs and Goals
B. Hygiene and Motivators
C. Internal and External
D. Equity and Expectancy
✅ Answer: B
3. A span of control refers to:
A. Level of job satisfaction
B. Number of levels in the hierarchy
C. Number of subordinates reporting to one manager
D. Organizational vision
✅ Answer: C
4. The triple bottom line includes:
A. Profit, Market Share, Product
B. People, Profit, Planet
C. Customers, Culture, Competitors
D. Strategy, Structure, System
✅ Answer: B
5. A SWOT analysis helps in:
A. Financial auditing
B. Strategic planning
C. Operational scheduling
D. Marketing mix decisions
✅ Answer: B
✅ SECTION B: Short Answer Questions (40 marks)