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MCS 005: Final Exam 2022(Actual test
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study guide answered correctly)
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Marxist Analysis - The base determines social relations of production (superstructure)
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ie: It's all about that base.
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Contemporary Marxist - The relationship between the base and superstructure is
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dialectical.
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Dialectical - A relationship in which both parties inform and reinforce each other instead
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of a one sided relationship.
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Vertical Integration - The process whereby one owner acquires all aspects of production
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and distribution of a single type of media product.
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Horizontal Integration - The process by which one company buys different kinds of
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media, which allows them to concentrate ownership across different types of media
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rather than up and down through one industry.
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Multinationalism - The presence of a corporation in multiple countries
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Effects of multinationalism - Limited control, not a lot of space for new ideas, everything
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is about profit, allows corporations to distribute their goods on a global scale.
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Cultural Imperialism - Obliterates smaller companies in global markets who cannot
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possibly compete with the big five/six. (ideals of beauty around the world are becoming
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more and more americanized and uniform)
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Synergy - The involvement of multiple subsidiary companies in the cross-development,
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production, and distribution of a media brand for the purpose of "exploiting it for all the
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profit possible." (CROSS PROMOTION)
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Planned Obsolescence - A business strategy in which goods are built, from the outset,
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to become quickly unusable, uninteresting, and out of date.
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Psychological Obsolescence - "Manipulation of time" in which our sense of what is
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relevant and interesting lasts a very short time (always looking for "next star")
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Sp
ne
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sh
Sp
la
Sp
tz
sh
ne
MCS 005: Final Exam 2022(Actual test
la
tz
study guide answered correctly)
sh
Sp
ne
la
tz
sh
Sp
ne
Marxist Analysis - The base determines social relations of production (superstructure)
la
tz
sh
ie: It's all about that base.
Sp
ne
Contemporary Marxist - The relationship between the base and superstructure is
la
dialectical.
tz
sh
Sp
Dialectical - A relationship in which both parties inform and reinforce each other instead
ne
of a one sided relationship.
la
tz
sh
Vertical Integration - The process whereby one owner acquires all aspects of production
Sp
and distribution of a single type of media product.
ne
la
Horizontal Integration - The process by which one company buys different kinds of
tz
sh
media, which allows them to concentrate ownership across different types of media
Sp
rather than up and down through one industry.
ne
la
Multinationalism - The presence of a corporation in multiple countries
tz
sh
Sp
Effects of multinationalism - Limited control, not a lot of space for new ideas, everything
ne
is about profit, allows corporations to distribute their goods on a global scale.
la
tz
Cultural Imperialism - Obliterates smaller companies in global markets who cannot
sh
Sp
possibly compete with the big five/six. (ideals of beauty around the world are becoming
ne
more and more americanized and uniform)
la
tz
Synergy - The involvement of multiple subsidiary companies in the cross-development,
sh
Sp
production, and distribution of a media brand for the purpose of "exploiting it for all the
ne
profit possible." (CROSS PROMOTION)
la
tz
Planned Obsolescence - A business strategy in which goods are built, from the outset,
sh
Sp
to become quickly unusable, uninteresting, and out of date.
ne
la
Psychological Obsolescence - "Manipulation of time" in which our sense of what is
tz
relevant and interesting lasts a very short time (always looking for "next star")
sh
Sp
ne
la
sh
Sp
la
Sp
