Module 1: Advertisement Selection
Shelby Farris
Southern New Hampshire University
SCS-100 Prospectives in Social Sciences
Four Chosen Advertisements
1. Google: BodyType
2. Olay: #MakeSpaceforWomen
3. Dove, Sky Witness: Empowering Idents
4. Pantene: See Beauty Not Gender
Explain why you selected your four advertisements to analyze.
o What immediately grabbed your attention about your selected advertisements? How
might your selection reflect something about your personality, identity, interests, or
culture? Your response must be more than “because it is required for the project.”
Explain how your advertisements relate to current events or to modern society.
o How do the advertisements reflect something in contemporary culture, such as
traditions, trends, or values?
1. Google: BodyType. I chose this advertisement because it conveys a very modern message- To
love yourself. It embraces the concept of “self-love,” and loving yourself regardless of your body
type. There are characteristics about our appearances and body types that we might consider
flaws- but this generation is embracing those flaws. The ad grabbed my attention initially due to
the upbeat music and the diversity among the people dancing and smiling in the ad. The ad also
challenges people to take part in a sort of “self-love” campaign and a community of people that
embrace their unique characteristics and self-expression. This ad resonates with my own
personality, identity, and interests because I have learned how to be confident in my own skin in
the last few years, regardless of [what I used to consider...] my own flaws. Also, because I
consider myself a very creative individual and I LOVE expressing that creativity in so many ways,
whether that be writing, dancing, creating videos, or upcycling old furniture. The ad also reflects
movements and concepts our culture is embracing recently such as self-love, diversity, and
challenging traditional beauty standards.
2. Olay: #MakeSpaceforWomen. I chose this advertisement by Olay because it addresses gender
equality within the workforce, something that women have been battling for decades! People
often think that this is no longer an issue, however they fil to realize there is still inequality
between genders in the workforce. For example, male pilots, on average, make 26.6% more
than female pilots. In managerial and director positions, men make 16% more an hour on
average compared to women in the same exact roles. In real estate, there is a HUGE gender gap,
1
Shelby Farris
Southern New Hampshire University
SCS-100 Prospectives in Social Sciences
Four Chosen Advertisements
1. Google: BodyType
2. Olay: #MakeSpaceforWomen
3. Dove, Sky Witness: Empowering Idents
4. Pantene: See Beauty Not Gender
Explain why you selected your four advertisements to analyze.
o What immediately grabbed your attention about your selected advertisements? How
might your selection reflect something about your personality, identity, interests, or
culture? Your response must be more than “because it is required for the project.”
Explain how your advertisements relate to current events or to modern society.
o How do the advertisements reflect something in contemporary culture, such as
traditions, trends, or values?
1. Google: BodyType. I chose this advertisement because it conveys a very modern message- To
love yourself. It embraces the concept of “self-love,” and loving yourself regardless of your body
type. There are characteristics about our appearances and body types that we might consider
flaws- but this generation is embracing those flaws. The ad grabbed my attention initially due to
the upbeat music and the diversity among the people dancing and smiling in the ad. The ad also
challenges people to take part in a sort of “self-love” campaign and a community of people that
embrace their unique characteristics and self-expression. This ad resonates with my own
personality, identity, and interests because I have learned how to be confident in my own skin in
the last few years, regardless of [what I used to consider...] my own flaws. Also, because I
consider myself a very creative individual and I LOVE expressing that creativity in so many ways,
whether that be writing, dancing, creating videos, or upcycling old furniture. The ad also reflects
movements and concepts our culture is embracing recently such as self-love, diversity, and
challenging traditional beauty standards.
2. Olay: #MakeSpaceforWomen. I chose this advertisement by Olay because it addresses gender
equality within the workforce, something that women have been battling for decades! People
often think that this is no longer an issue, however they fil to realize there is still inequality
between genders in the workforce. For example, male pilots, on average, make 26.6% more
than female pilots. In managerial and director positions, men make 16% more an hour on
average compared to women in the same exact roles. In real estate, there is a HUGE gender gap,
1
