Class notes of marketing management : theory and practices
Introduction to Marketing: Definition, nature, scope & importance of Marketing Management, Core concepts of marketing: selling concept, production concept, modern marketing concept, societal marketing.
Geschreven voor
- Instelling
- Prof. Rajendra singh university
- Vak
- F010201T
Documentinformatie
- Geüpload op
- 30 juni 2025
- Aantal pagina's
- 19
- Geschreven in
- 2024/2025
- Type
- College aantekeningen
- Docent(en)
- Anshuman
- Bevat
- Alle colleges
Onderwerpen
-
introduction
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history of marketing
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defination
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importance of marketing
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selling concept
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modern marketing concept
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product concept
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societal concept
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nature and scope of marketing
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core concepts of marketing