STUDY GUIDE SUMMARY WITH
VERIFIED EXAM QUESTIONS AND A+
RATED SOLUTIONS
◉ Reactive change - A type of change triggered by external factors.
◉ Change agent - One who initiates a change effort.
◉ Prescriptive change models - A category of change models used
for developing a step-by-step process for change.
◉ new venture team - A unit that is separate from the main
organization enterprise and is tasked with developing and executing
a significant innovation.
◉ idea orchestrator - An individual who recognizes value of
idea/innovation and manages it through the organization's political
process.
◉ SCAMPER - A technique developed by Bob Eberle that can be
useful for thinking about improving existing products or services.
, ◉ brainstorming - A creativity technique that looks to generate ideas
or solve a problem by holding a spontaneous group discussion.
◉ divergent thinking - The explicit attempt to put dominant ideas or
conventional wisdom to the side and focus on generating
alternatives without immediate evaluation.
◉ Provocation Technique - A creativity technique developed by
Edward de Bono that introduces radical or provocative statements
meant to provoke fresh thinking and generate new ideas.
◉ incremental innovation - Innovation that builds upon existing
knowledge and resources within a given company, which can be
seen as an exercise in problem-solving. Davlia, Epstein, Shelton
◉ Nominal Group Technique - A technique for generating creative
thinking by a group that involves iterative idea generation.
◉ groupthink - The practice of thinking or making decisions as a
group in a way that discourages creativity or individual
responsibility.
◉ Idea generator - An individual who generates creative ideas of
value to the organization.