Inhoudsopgave
Lecture 1 ........................................................................................................................... 4
Artikel 1: The International Transferability of the Firm’s Advantages. Yao-Su Hu ..................... 4
Artikel 2: The liability of foreignness, redux: a commentary. Srilata Zaheer ............................ 6
Artikel 3: Navigating three vectors of power: Global strategy in a worldof intense competition,
aggressive nation states, and antagonistic civil society. Peter J. Buckley ............................... 8
Key Findings: ............................................................................................................... 8
Theories and Models: ................................................................................................... 9
Methodology: .............................................................................................................. 9
Conclusions: ............................................................................................................. 10
Important Quotes: ..................................................................................................... 10
Additional Insights: .................................................................................................... 10
Lecture 2 ......................................................................................................................... 11
Artikel 1: Why Service and Manufacturing Entry Mode Choices Differ: The Influence of
Transaction Cost Factors, Risk and Trust. Keith D. Brouthers and Lance Eliot Brouthers ....... 11
Artikel 2: The Mechanism of Internationalisation. Jan Johanson & Jan-Erik Vahlne ............... 12
Artikel 3: Managing knowledge in foreign entrystrategies: A resource-based analysis. Klaus E.
Meyer, Mike Wright, Sarika Pruthi .................................................................................... 14
Lecture 3 ......................................................................................................................... 17
Artikel 1: Chapters 1, 2, & 3 in C. Voinea & H. van Kranenburg (2017). Nonmarket
StrategicManagement. .................................................................................................. 17
Chapter 1: Genesis of the Nonmarket Field .................................................................. 17
Chapter 2: Advancing the Nonmarket Environment: Expanding Institutions, Issues,
Interests, and Information .......................................................................................... 17
Chapter 3: Institutions: Nature, Context, and Pressures ................................................ 18
Artikel 2: The iron cage revisited: Institutional isomorphism and collective rationality in
organizational fields. Paul J. DiMaggio and Walter W. Powell .............................................. 18
Lecture 4 ......................................................................................................................... 21
Artikel 1: Globalization and location choice: An analysis of US multinational firms in 1980 and
2000. Flores, R. G., & Aguilera, R. V.................................................................................. 21
Key Findings: ............................................................................................................. 21
Theories and Models: ................................................................................................. 22
Hypotheses and Results: ............................................................................................ 22
Methodology: ............................................................................................................ 23
Conclusions: ............................................................................................................. 23
Artikel 2: Global cities and multinationalenterprise location strategy. Anthony Goerzen,
Christian Geisler Asmussen and Bo Bernhard Nielsen ...................................................... 24
, Key Findings: ............................................................................................................. 24
Hypotheses and Results: ............................................................................................ 24
Methodology: ............................................................................................................ 25
Theories and Models: ................................................................................................. 25
Other Important Aspects: ........................................................................................... 26
Conclusions: ............................................................................................................. 26
Artikel 3: Clusters and the new economics of competition. Michael, E, Porter. .................... 26
Key Findings: ............................................................................................................. 27
Theories and Models: ................................................................................................. 27
Conclusions: ............................................................................................................. 28
Important Quotes: ..................................................................................................... 28
Lecture 5 ......................................................................................................................... 29
Artikel 1: Institutional strategy. Journal of Management, 25(2), 161-187. Lawrence, T. B. (1999).
................................................................................................................................... 29
Key Findings: ............................................................................................................. 29
Methodology: ............................................................................................................ 29
Theoretical Models and Propositions: .......................................................................... 30
Proposition 1: ............................................................................................................ 30
Proposition 2: ............................................................................................................ 30
Proposition 3: ............................................................................................................ 30
Proposition 4: ............................................................................................................ 30
Important Quotes: ..................................................................................................... 31
Conclusions: ............................................................................................................. 31
Artikel 2: How new market categories emerge: Temporaldynamics of legitimacy, identity, and
entrepreneurship in satellite radio, 1990–2005. Navis, C., & Glynn, M. A. (2010). ................. 31
Key Findings: ............................................................................................................. 31
Methodology: ............................................................................................................ 32
Theories and Models: ................................................................................................. 32
Conclusions: ............................................................................................................. 32
Lecture 6 ......................................................................................................................... 34
Artikel 1: Bouquet, C., & Birkinshaw, J. (2008). Weight versus voice: How foreign subsidiaries
gain attention from corporate headquarters. Academy of Management Journal, 51(3), 577–
601. ............................................................................................................................. 34
Artikel 2: Cuervo-Cazurra, A., & Pananond, P. (2023). The rise of emerging market lead firms in
global value chains. Journal of Business Research, 154(C), 113327. .................................. 36
Key Theories and Concepts: ....................................................................................... 36
Hypotheses and Propositions: .................................................................................... 37
, Methodology: ............................................................................................................ 37
Key Findings: ............................................................................................................. 37
Conclusion: .............................................................................................................. 38
Key Quotes: .............................................................................................................. 38
Artikel 3: Strange, R., & Humphrey, J. (2019). What lies between market and hierarchy? Insights
from internalization theory and global value chain theory. Journal of International Business
Studies, 50(8), 1401–1413 .............................................................................................. 38
Introduction: ............................................................................................................. 38
Key Theories and Models: ........................................................................................... 39
Key Findings: ............................................................................................................. 39
Propositions (Hypotheses):......................................................................................... 40
Methodology: ............................................................................................................ 40
Conclusion: .............................................................................................................. 40
Key Quotes: .............................................................................................................. 41
Lecture 7 ......................................................................................................................... 41
Artikel 1: Dorobantu, S., Kaul, A., & Zelner, B. (2017). Nonmarket strategy research through the
lens of new institutional economics: An integrative review and future directions. Strategic
Management Journal, 38(1), 114-140............................................................................... 41
Key Findings .............................................................................................................. 41
Hypothesis/Propositions ............................................................................................ 42
Methodology ............................................................................................................. 43
Key Conclusions ........................................................................................................ 43
Key Quotes ............................................................................................................... 43
Other Important Aspects ............................................................................................ 44
Exam Strategy ........................................................................................................... 44
Artikel 2: Mellahi, K., Frynas, J. G., Sun, P., & Siegel, D. (2016). A review of the nonmarket
strategy literature: Toward a multi-theoretical integration. Journal of Management, 42(1), 143-
173. ............................................................................................................................. 44
Key Findings .............................................................................................................. 44
Hypothesis/Propositions ............................................................................................ 45
Methodology ............................................................................................................. 45
Conclusions.............................................................................................................. 45
Key Quotes ............................................................................................................... 45
Other Important Aspects ............................................................................................ 46
, Lecture 1
Artikel 1: The International Transferability of the Firm’s Advantages. Yao-Su Hu (1995).
The article investigates why certain corporations, despite being dynamic and successful
domestically, struggle to replicate this success in international markets. It focuses on the
international transferability of a firm's competitive advantages, an area that has not been
fully explored in international business and strategic management. The central question is: to
what extent can a firm leverage its domestic strengths to succeed abroad? The study uses
examples like Honda, which, despite being smaller in the Japanese market, excelled in the U.S.
market, raising questions about why domestic strengths don’t always translate into international
success.
Key Findings
1. Concept of Firm's Advantages:
a. Firm advantages are defined as strengths relative to competition, and they are
always contextual. What works as an advantage in one country or industry might
not work in another due to different competitive environments, customer needs,
and ways of doing business.
b. Advantage is relative: Superior products, skills, and assets confer a competitive
edge, but only in comparison to relevant competitors or alternatives. Similarly,
advantages are not just about profitability (rents) but also about the ability to
sustain competitiveness.
c. There are multiple levels of advantages: Downstream advantages (closer to the
customer, like superior products) and upstream advantages (more internal to
the company, like innovation and organizational learning). These levels of
advantages influence how easily they can be transferred internationally.
2. Domestic vs. International Competition:
a. A firm’s domestic competitive advantages do not automatically translate into
international ones. The contextual nature of competition in different countries
means that firms need to adapt their strategies.
b. Example: Honda's success in the U.S. market was due to specific advantages
(like its reputation for engines) that were not as critical in Japan, where Toyota
and Nissan dominated with marketing and distribution.
c. Firms from newly industrialized economies (NIEs), such as those in East Asia,
often succeed in neighboring regions with similar economic contexts but fail in
Lecture 1 ........................................................................................................................... 4
Artikel 1: The International Transferability of the Firm’s Advantages. Yao-Su Hu ..................... 4
Artikel 2: The liability of foreignness, redux: a commentary. Srilata Zaheer ............................ 6
Artikel 3: Navigating three vectors of power: Global strategy in a worldof intense competition,
aggressive nation states, and antagonistic civil society. Peter J. Buckley ............................... 8
Key Findings: ............................................................................................................... 8
Theories and Models: ................................................................................................... 9
Methodology: .............................................................................................................. 9
Conclusions: ............................................................................................................. 10
Important Quotes: ..................................................................................................... 10
Additional Insights: .................................................................................................... 10
Lecture 2 ......................................................................................................................... 11
Artikel 1: Why Service and Manufacturing Entry Mode Choices Differ: The Influence of
Transaction Cost Factors, Risk and Trust. Keith D. Brouthers and Lance Eliot Brouthers ....... 11
Artikel 2: The Mechanism of Internationalisation. Jan Johanson & Jan-Erik Vahlne ............... 12
Artikel 3: Managing knowledge in foreign entrystrategies: A resource-based analysis. Klaus E.
Meyer, Mike Wright, Sarika Pruthi .................................................................................... 14
Lecture 3 ......................................................................................................................... 17
Artikel 1: Chapters 1, 2, & 3 in C. Voinea & H. van Kranenburg (2017). Nonmarket
StrategicManagement. .................................................................................................. 17
Chapter 1: Genesis of the Nonmarket Field .................................................................. 17
Chapter 2: Advancing the Nonmarket Environment: Expanding Institutions, Issues,
Interests, and Information .......................................................................................... 17
Chapter 3: Institutions: Nature, Context, and Pressures ................................................ 18
Artikel 2: The iron cage revisited: Institutional isomorphism and collective rationality in
organizational fields. Paul J. DiMaggio and Walter W. Powell .............................................. 18
Lecture 4 ......................................................................................................................... 21
Artikel 1: Globalization and location choice: An analysis of US multinational firms in 1980 and
2000. Flores, R. G., & Aguilera, R. V.................................................................................. 21
Key Findings: ............................................................................................................. 21
Theories and Models: ................................................................................................. 22
Hypotheses and Results: ............................................................................................ 22
Methodology: ............................................................................................................ 23
Conclusions: ............................................................................................................. 23
Artikel 2: Global cities and multinationalenterprise location strategy. Anthony Goerzen,
Christian Geisler Asmussen and Bo Bernhard Nielsen ...................................................... 24
, Key Findings: ............................................................................................................. 24
Hypotheses and Results: ............................................................................................ 24
Methodology: ............................................................................................................ 25
Theories and Models: ................................................................................................. 25
Other Important Aspects: ........................................................................................... 26
Conclusions: ............................................................................................................. 26
Artikel 3: Clusters and the new economics of competition. Michael, E, Porter. .................... 26
Key Findings: ............................................................................................................. 27
Theories and Models: ................................................................................................. 27
Conclusions: ............................................................................................................. 28
Important Quotes: ..................................................................................................... 28
Lecture 5 ......................................................................................................................... 29
Artikel 1: Institutional strategy. Journal of Management, 25(2), 161-187. Lawrence, T. B. (1999).
................................................................................................................................... 29
Key Findings: ............................................................................................................. 29
Methodology: ............................................................................................................ 29
Theoretical Models and Propositions: .......................................................................... 30
Proposition 1: ............................................................................................................ 30
Proposition 2: ............................................................................................................ 30
Proposition 3: ............................................................................................................ 30
Proposition 4: ............................................................................................................ 30
Important Quotes: ..................................................................................................... 31
Conclusions: ............................................................................................................. 31
Artikel 2: How new market categories emerge: Temporaldynamics of legitimacy, identity, and
entrepreneurship in satellite radio, 1990–2005. Navis, C., & Glynn, M. A. (2010). ................. 31
Key Findings: ............................................................................................................. 31
Methodology: ............................................................................................................ 32
Theories and Models: ................................................................................................. 32
Conclusions: ............................................................................................................. 32
Lecture 6 ......................................................................................................................... 34
Artikel 1: Bouquet, C., & Birkinshaw, J. (2008). Weight versus voice: How foreign subsidiaries
gain attention from corporate headquarters. Academy of Management Journal, 51(3), 577–
601. ............................................................................................................................. 34
Artikel 2: Cuervo-Cazurra, A., & Pananond, P. (2023). The rise of emerging market lead firms in
global value chains. Journal of Business Research, 154(C), 113327. .................................. 36
Key Theories and Concepts: ....................................................................................... 36
Hypotheses and Propositions: .................................................................................... 37
, Methodology: ............................................................................................................ 37
Key Findings: ............................................................................................................. 37
Conclusion: .............................................................................................................. 38
Key Quotes: .............................................................................................................. 38
Artikel 3: Strange, R., & Humphrey, J. (2019). What lies between market and hierarchy? Insights
from internalization theory and global value chain theory. Journal of International Business
Studies, 50(8), 1401–1413 .............................................................................................. 38
Introduction: ............................................................................................................. 38
Key Theories and Models: ........................................................................................... 39
Key Findings: ............................................................................................................. 39
Propositions (Hypotheses):......................................................................................... 40
Methodology: ............................................................................................................ 40
Conclusion: .............................................................................................................. 40
Key Quotes: .............................................................................................................. 41
Lecture 7 ......................................................................................................................... 41
Artikel 1: Dorobantu, S., Kaul, A., & Zelner, B. (2017). Nonmarket strategy research through the
lens of new institutional economics: An integrative review and future directions. Strategic
Management Journal, 38(1), 114-140............................................................................... 41
Key Findings .............................................................................................................. 41
Hypothesis/Propositions ............................................................................................ 42
Methodology ............................................................................................................. 43
Key Conclusions ........................................................................................................ 43
Key Quotes ............................................................................................................... 43
Other Important Aspects ............................................................................................ 44
Exam Strategy ........................................................................................................... 44
Artikel 2: Mellahi, K., Frynas, J. G., Sun, P., & Siegel, D. (2016). A review of the nonmarket
strategy literature: Toward a multi-theoretical integration. Journal of Management, 42(1), 143-
173. ............................................................................................................................. 44
Key Findings .............................................................................................................. 44
Hypothesis/Propositions ............................................................................................ 45
Methodology ............................................................................................................. 45
Conclusions.............................................................................................................. 45
Key Quotes ............................................................................................................... 45
Other Important Aspects ............................................................................................ 46
, Lecture 1
Artikel 1: The International Transferability of the Firm’s Advantages. Yao-Su Hu (1995).
The article investigates why certain corporations, despite being dynamic and successful
domestically, struggle to replicate this success in international markets. It focuses on the
international transferability of a firm's competitive advantages, an area that has not been
fully explored in international business and strategic management. The central question is: to
what extent can a firm leverage its domestic strengths to succeed abroad? The study uses
examples like Honda, which, despite being smaller in the Japanese market, excelled in the U.S.
market, raising questions about why domestic strengths don’t always translate into international
success.
Key Findings
1. Concept of Firm's Advantages:
a. Firm advantages are defined as strengths relative to competition, and they are
always contextual. What works as an advantage in one country or industry might
not work in another due to different competitive environments, customer needs,
and ways of doing business.
b. Advantage is relative: Superior products, skills, and assets confer a competitive
edge, but only in comparison to relevant competitors or alternatives. Similarly,
advantages are not just about profitability (rents) but also about the ability to
sustain competitiveness.
c. There are multiple levels of advantages: Downstream advantages (closer to the
customer, like superior products) and upstream advantages (more internal to
the company, like innovation and organizational learning). These levels of
advantages influence how easily they can be transferred internationally.
2. Domestic vs. International Competition:
a. A firm’s domestic competitive advantages do not automatically translate into
international ones. The contextual nature of competition in different countries
means that firms need to adapt their strategies.
b. Example: Honda's success in the U.S. market was due to specific advantages
(like its reputation for engines) that were not as critical in Japan, where Toyota
and Nissan dominated with marketing and distribution.
c. Firms from newly industrialized economies (NIEs), such as those in East Asia,
often succeed in neighboring regions with similar economic contexts but fail in
