Brightenburg Exam 2 :Chapter 9 Questions
And Answers Verified 100% Correct
A ________ strategy involves expansion of one or more aspects of a
business. - ANSWER -growth
In terms of the BCG (Boston Consulting Group) matrix, which of the
following best describes cash cows? - ANSWER -High market
share/low anticipated growth rate
Which of the following is NOT one of the five competitive forces
identified by Michael Porter? - ANSWER -anticipated legislation
(Threat of new entrants,Bargaining power of buyers, Threat of
substitutes, Bargaining power of suppliers)
A company's distinctive edge is referred to as its ________. -
ANSWER -competitive advantage
, Zappos provides customers with a personal shopping assistant who
helps customers track down shoes or clothing online, even if Zappos
doesn't sell it. Based on this information, Zappos is most likely
pursuing a(n) ________ strategy. - ANSWER -customer service
The ABC company is focused on advancements in existing
technology or services. Therefore, it is investing additional funding in
research and development activities. ABC is likely pursuing a(n)
________ strategy. - ANSWER -innovation
Which of the following best describes strategic management? -
ANSWER -Strategic management is a task that managers perform to
develop the company's strategies.
Which statement is most likely true about strategic management and
performance levels? - ANSWER -There is a positive relationship
between strategic management and performance.
During an economic recession, which strategy would most likely be
effective for a company to adopt? - ANSWER -Identifying the
changing needs of customers