MGT 6311
MGT 6311 Final Exam COMPREHENSIVE
QUESTIONS AND VERIFIED ANSWERS
YouTube Stats - - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - - Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - A video is considered a view on Facebook if it runs for at least 3 seconds
MGT 6311
,MGT 6311
Impact on Video on email - Including video in email increase consumer engagement and
has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - Video has a roughly 100% increase in conversion rates
Online Video Stats - - online videos will account for 80% of all consumer web traffic by
2020
- 83% of consumers indicate they're willing to share videos they like with their friends
and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
MGT 6311
,MGT 6311
Customer preference/behaviors - - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through
their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips - - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - Onsite videos are a use of videos on an organizations website
Online Video - Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video - - Make Website Stickier: makes customers spend more time on
our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer
journey
MGT 6311
, MGT 6311
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging
process
- Entice Conversion/Purchase: help the influence of conversion or purchase
Onsite Video Best Practices - - Providing Control: make it easy for users to control the
video
- Context: think about the overall context to the video and potentially use text, music,
imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length
of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
VSEO (Video Search Engine Optimization) Components - - Keyword Relevance: we
want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
MGT 6311
MGT 6311 Final Exam COMPREHENSIVE
QUESTIONS AND VERIFIED ANSWERS
YouTube Stats - - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - - Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - A video is considered a view on Facebook if it runs for at least 3 seconds
MGT 6311
,MGT 6311
Impact on Video on email - Including video in email increase consumer engagement and
has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - Video has a roughly 100% increase in conversion rates
Online Video Stats - - online videos will account for 80% of all consumer web traffic by
2020
- 83% of consumers indicate they're willing to share videos they like with their friends
and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
MGT 6311
,MGT 6311
Customer preference/behaviors - - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through
their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips - - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - Onsite videos are a use of videos on an organizations website
Online Video - Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video - - Make Website Stickier: makes customers spend more time on
our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer
journey
MGT 6311
, MGT 6311
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging
process
- Entice Conversion/Purchase: help the influence of conversion or purchase
Onsite Video Best Practices - - Providing Control: make it easy for users to control the
video
- Context: think about the overall context to the video and potentially use text, music,
imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length
of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
VSEO (Video Search Engine Optimization) Components - - Keyword Relevance: we
want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
MGT 6311
