CSUF Bus Mktg 351 Exam 3 | 2025-2026 LATEST UPDATED|
COMPLETE QUESTIONS AND ANSWERS | 100% RATED
CORRECT | 100% VERFIED | ALREADY GRADED A+|GET A+
What form of communication persuades buyers with short-term goals? -
(answer)Promotions
What is the main focus of a promo strategy? - (answer)Convince buyers that the
product has a competitive advantage
For big purchases and business markets, which promo mix element would be most
effective? - (answer)Personal selling
How can a company impress on its customers that they should buy its products? -
(answer)By using marketing communication
Which stage emphasizes advertising and public relations to build awareness on a
product? - (answer)Introduction stage
,Which of the following is likely to happen in the very early stages of the product
life cycle? - (answer)Informative communication
What tactic do marketers use to make their offers an intriguing part of their buyers'
lives? - (answer)Social media
In which stage is advertising likely to emphasize building preference for the brand?
- (answer)Growth
What is pull strategy? - (answer)Manufacturers try to appeal to the end consumers
directly
What is goal of advertising in long run? - (answer)increase sales
What happens at the beginning of the s-shaped curve when the product is
advertised? - (answer)There is not much impact on sales
, On the s-shaped curved which of the following is on the horizontal axis? -
(answer)Amount of advertising spending
Tesla uses a parent brand name for all of its products. What type of advertising is
Tesla following? - (answer)Institutional
What type of brands can use comparative advertising more effectively? -
(answer)Smaller brands
What is comparative advertising? - (answer)Comparing two or more brands
A company assigns a fixed percentage of its revenue for its advertising budget in
what type of method? - (answer)Percentage of sales
COMPLETE QUESTIONS AND ANSWERS | 100% RATED
CORRECT | 100% VERFIED | ALREADY GRADED A+|GET A+
What form of communication persuades buyers with short-term goals? -
(answer)Promotions
What is the main focus of a promo strategy? - (answer)Convince buyers that the
product has a competitive advantage
For big purchases and business markets, which promo mix element would be most
effective? - (answer)Personal selling
How can a company impress on its customers that they should buy its products? -
(answer)By using marketing communication
Which stage emphasizes advertising and public relations to build awareness on a
product? - (answer)Introduction stage
,Which of the following is likely to happen in the very early stages of the product
life cycle? - (answer)Informative communication
What tactic do marketers use to make their offers an intriguing part of their buyers'
lives? - (answer)Social media
In which stage is advertising likely to emphasize building preference for the brand?
- (answer)Growth
What is pull strategy? - (answer)Manufacturers try to appeal to the end consumers
directly
What is goal of advertising in long run? - (answer)increase sales
What happens at the beginning of the s-shaped curve when the product is
advertised? - (answer)There is not much impact on sales
, On the s-shaped curved which of the following is on the horizontal axis? -
(answer)Amount of advertising spending
Tesla uses a parent brand name for all of its products. What type of advertising is
Tesla following? - (answer)Institutional
What type of brands can use comparative advertising more effectively? -
(answer)Smaller brands
What is comparative advertising? - (answer)Comparing two or more brands
A company assigns a fixed percentage of its revenue for its advertising budget in
what type of method? - (answer)Percentage of sales
