UNIT 1- COMMUNICATION SKILLS, BARRIERS TO
COMMUNICATION, PERSPECTIVES IN COMMUNICATION
LONG ESSAY QUESTIONS – 10 MARKS
1. What are the stages of the communication process? Explain the four main
formal communication skills namely listening, speaking, reading and writing.
2. With the help of a diagram, explain the main stages of the communication
process [3]. Explain in details the four main communication skills [4]. How do
people communicate effectively in a pharmacy? [3].
3. What is meant by barriers to communication? [2]. “Physiological barriers differ
from physical barriers to communication” discuss [4]. How can culture and
language barriers affect your job as a pharmacist? [4].
4. Explain briefly the various types of barriers that prevent effective
communication in organisations.
SHORT ESSAY QUESTIONS – 5 MARKS
1. Briefly explain the main elements of communication.
2. Define horizontal flow of communication. Provide examples.
3. What is formal communication in the pharmaceutical industry? Briefly explain
the three types of formal communication flows.
4. Stressing on their advantages and disadvantages, compare and contrast
horizontal and diagonal communication in pharmacy.
5. What are interpersonal barriers? How do they affect effective communication?
6. What are the guidelines for overcoming communication barriers? Discuss
some strategies that you may use to eliminate communication barriers.
7. Enumerate the advantages and disadvantages of formal communication.
8. What is informal communication? Mention its merits and demerits.
9. What do you understand by perspective in communication? What are the
components of perception?