D077 WGU - Marketing, Sales, and Customer
Contact Verified Multiple Choice and
Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. Channel conflict - ANSWER When a company sells products directly to
consumers, in competition with the company's own channel partners
2. Closed-ended questions - ANSWER Questions where a researcher
provides a set of options from which to choose a response, also called
structured questions
3. Closure - ANSWER The final phase of negotiation, where an agreement
is reached or the negotiation fails
4. cognitive dissonance - ANSWER Mental discomfort triggered by holding
two or more contradictory beliefs, ideas, or values
5. Collaboration - ANSWER Style of handling conflict with high concern for
both empathy and self-interest
6. Competition - ANSWER Style of handling conflict focused on self-
interest over empathy
,7. Competitive pricing strategy - ANSWER Setting the price for a product
or service relative to competitors
8. Compromise - ANSWER Middle-ground style of handling conflict
9. Concentrated marketing - ANSWER Targeting strategy that focuses on a
very limited, specific segment(s) of the market, also called niche marketing
10.consultative selling - ANSWER Sales approach where the seller
becomes a trusted advisor to the customer and builds a relationship to truly
understand her needs
11.consumer - ANSWER The user of a purchased product or service
12.consumer behavior - ANSWER The study of individuals, groups, or
organizations and all the activities associated with the purchase, use, and
disposal of goods and services
13.consumer confidence - ANSWER Statistical measure of consumers' level
of optimism about current and future economic conditions
14.Consumer involvement - ANSWER Level of consumer interest, search,
or complex decision-making
,15.Content marketing - ANSWER Promotion through the creation and
sharing of messages and materials designed to stimulate interest in a
product
16.contractual vertical marketing system - ANSWER Cooperation between
levels of a distribution channel as described by a formal agreement
17.Corporate Social Responsibility (CSR) - ANSWER Way of conducting
business with commitment to the values, norms, and expectations of
society for social responsibility
18.corporate vertical marketing system - ANSWER Ownership by a single
company of all levels of production and distribution
19.culture - ANSWER The customs, arts, social institutions, beliefs, and
value systems of a particular people, nation, or social group
20.customer - ANSWER The purchaser of a product or service
21.customer equity - ANSWER The combined customer lifetime values of
all the company's customers
22.customer life cycle - ANSWER The steps in the customer relationship
with a company, from initial contact to loyalty
, 23.Customer lifetime value - ANSWER The total profit a company expects
to gain from a customer throughout the relationship
24.Customer relationship management (CRM) - ANSWER Processes
implemented by a company to handle its contact with customers with the
goal of creating a unified customer experience to maximize retention
25.customer satisfaction - ANSWER A measure of how products or services
delivered by a company meet or exceed customer expectations
26.customers - ANSWER The purchasers of a good or service
27.Database marketing organizations - ANSWER Companies (also known
as customer insights service providers) that collect and analyze massive
data sets on consumers which can be used as secondary data for marketing
research
28.deception - ANSWER Hiding the truth, especially to get an advantage
29.Deciders - ANSWER Individual(s) at an organization making the final
purchase decision, often the person who owns the budget
30.deductive - ANSWER Negotiating by beginning with the big picture then
turning to details
Contact Verified Multiple Choice and
Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. Channel conflict - ANSWER When a company sells products directly to
consumers, in competition with the company's own channel partners
2. Closed-ended questions - ANSWER Questions where a researcher
provides a set of options from which to choose a response, also called
structured questions
3. Closure - ANSWER The final phase of negotiation, where an agreement
is reached or the negotiation fails
4. cognitive dissonance - ANSWER Mental discomfort triggered by holding
two or more contradictory beliefs, ideas, or values
5. Collaboration - ANSWER Style of handling conflict with high concern for
both empathy and self-interest
6. Competition - ANSWER Style of handling conflict focused on self-
interest over empathy
,7. Competitive pricing strategy - ANSWER Setting the price for a product
or service relative to competitors
8. Compromise - ANSWER Middle-ground style of handling conflict
9. Concentrated marketing - ANSWER Targeting strategy that focuses on a
very limited, specific segment(s) of the market, also called niche marketing
10.consultative selling - ANSWER Sales approach where the seller
becomes a trusted advisor to the customer and builds a relationship to truly
understand her needs
11.consumer - ANSWER The user of a purchased product or service
12.consumer behavior - ANSWER The study of individuals, groups, or
organizations and all the activities associated with the purchase, use, and
disposal of goods and services
13.consumer confidence - ANSWER Statistical measure of consumers' level
of optimism about current and future economic conditions
14.Consumer involvement - ANSWER Level of consumer interest, search,
or complex decision-making
,15.Content marketing - ANSWER Promotion through the creation and
sharing of messages and materials designed to stimulate interest in a
product
16.contractual vertical marketing system - ANSWER Cooperation between
levels of a distribution channel as described by a formal agreement
17.Corporate Social Responsibility (CSR) - ANSWER Way of conducting
business with commitment to the values, norms, and expectations of
society for social responsibility
18.corporate vertical marketing system - ANSWER Ownership by a single
company of all levels of production and distribution
19.culture - ANSWER The customs, arts, social institutions, beliefs, and
value systems of a particular people, nation, or social group
20.customer - ANSWER The purchaser of a product or service
21.customer equity - ANSWER The combined customer lifetime values of
all the company's customers
22.customer life cycle - ANSWER The steps in the customer relationship
with a company, from initial contact to loyalty
, 23.Customer lifetime value - ANSWER The total profit a company expects
to gain from a customer throughout the relationship
24.Customer relationship management (CRM) - ANSWER Processes
implemented by a company to handle its contact with customers with the
goal of creating a unified customer experience to maximize retention
25.customer satisfaction - ANSWER A measure of how products or services
delivered by a company meet or exceed customer expectations
26.customers - ANSWER The purchasers of a good or service
27.Database marketing organizations - ANSWER Companies (also known
as customer insights service providers) that collect and analyze massive
data sets on consumers which can be used as secondary data for marketing
research
28.deception - ANSWER Hiding the truth, especially to get an advantage
29.Deciders - ANSWER Individual(s) at an organization making the final
purchase decision, often the person who owns the budget
30.deductive - ANSWER Negotiating by beginning with the big picture then
turning to details
