D077 Concepts in Marketing, Sales, and Customer Contact
Verified Multiple Choice and Conceptual Actual Exam
Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. Primary research - ANSWER data collection that is tailored to the
specific challenge or problem you are trying to address and can be
qualitative or quantitative
2. Secondary research - ANSWER already existing data that may be
relevant to your study
3. A marketing manager wants to better understand customer wants and
needs in a product. The marketing department sends out an open ended
question survey with a 10% off coupon to current customers to ask about
their product preferences.
Which kind of research is this survey? - ANSWER Qualitative
4. Which data set is considered secondary research?
-Customer focus group
-Customer online product review
-Customer opinion survey
-Customer list - ANSWER Customer list
,5. A marketing manager plans to expand a current marketing campaign to
reach a well-documented market segment that the company does not
currently attract.
Which data source should the manager use to meet this goal? - ANSWER
Syndicated market research
6. Syndicated market research - ANSWER secondary data collected by a
marketing research company and purchased by multiple organizations
7. Which ethical practice should be used to enrich the information obtained
from focus groups? - ANSWER Create clear questions
8. What is the first question David should address when designing this market
study? - ANSWER How many customers use grocery shopping services?
9. David is reviewing the results of interviews that were conducted to
determine what customers would expect from grocery delivery services.
Unfortunately, David realizes that the customers were never asked how
much they would be willing to pay for the service, which is also important
to the business plan.
Which limitation of primary research is David experiencing? - ANSWER
Tailored questions to one focus area
10.To boost quarterly sales, a shoe store plans to run a sale for three days.
Which pricing strategy is this shoe store using? - ANSWER Promotional
, 11.A company uses unified and constant communication to reach its
customers, including print media, retail signage, an e-commerce website,
and social media.
What type of communication is this company using? - ANSWER
Omnichannel
12.A company develops a new, high end product which has no direct
competition that is popular with customers. The company seeks to
temporarily set the price of the product high to gain as much profit as
possible.
What is this name of this pricing strategy? - ANSWER Skimming
13.A company makes customized office chairs that are sold only through its
website.
What type of distribution channel is the company using? - ANSWER Direct
14.When preparing a marketing plan, a manager is considering factors such as
changing incomes, unemployment levels, inflation, and recession.
Which element of the marketing environment is the focus of this manager? -
ANSWER Economic
15.A manager is seeking to use the BCG matrix to design strategies for the
company's products. The manager knows the market shares for the
products.
What other information about the company's products does this manager
need to know to use this technique? - ANSWER The market growth
potential
Verified Multiple Choice and Conceptual Actual Exam
Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. Primary research - ANSWER data collection that is tailored to the
specific challenge or problem you are trying to address and can be
qualitative or quantitative
2. Secondary research - ANSWER already existing data that may be
relevant to your study
3. A marketing manager wants to better understand customer wants and
needs in a product. The marketing department sends out an open ended
question survey with a 10% off coupon to current customers to ask about
their product preferences.
Which kind of research is this survey? - ANSWER Qualitative
4. Which data set is considered secondary research?
-Customer focus group
-Customer online product review
-Customer opinion survey
-Customer list - ANSWER Customer list
,5. A marketing manager plans to expand a current marketing campaign to
reach a well-documented market segment that the company does not
currently attract.
Which data source should the manager use to meet this goal? - ANSWER
Syndicated market research
6. Syndicated market research - ANSWER secondary data collected by a
marketing research company and purchased by multiple organizations
7. Which ethical practice should be used to enrich the information obtained
from focus groups? - ANSWER Create clear questions
8. What is the first question David should address when designing this market
study? - ANSWER How many customers use grocery shopping services?
9. David is reviewing the results of interviews that were conducted to
determine what customers would expect from grocery delivery services.
Unfortunately, David realizes that the customers were never asked how
much they would be willing to pay for the service, which is also important
to the business plan.
Which limitation of primary research is David experiencing? - ANSWER
Tailored questions to one focus area
10.To boost quarterly sales, a shoe store plans to run a sale for three days.
Which pricing strategy is this shoe store using? - ANSWER Promotional
, 11.A company uses unified and constant communication to reach its
customers, including print media, retail signage, an e-commerce website,
and social media.
What type of communication is this company using? - ANSWER
Omnichannel
12.A company develops a new, high end product which has no direct
competition that is popular with customers. The company seeks to
temporarily set the price of the product high to gain as much profit as
possible.
What is this name of this pricing strategy? - ANSWER Skimming
13.A company makes customized office chairs that are sold only through its
website.
What type of distribution channel is the company using? - ANSWER Direct
14.When preparing a marketing plan, a manager is considering factors such as
changing incomes, unemployment levels, inflation, and recession.
Which element of the marketing environment is the focus of this manager? -
ANSWER Economic
15.A manager is seeking to use the BCG matrix to design strategies for the
company's products. The manager knows the market shares for the
products.
What other information about the company's products does this manager
need to know to use this technique? - ANSWER The market growth
potential
