WGU D077 Verified Multiple Choice and
Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. David decides to conduct additional research by posting targeted questions
on a recipe publishing platform and network for cooks. The plan is to review
all the responses and determine whether influencers will recommend
grocery shopping services.
Which research technique is David using?
A) Experimental research
B) Behavioral observation
C) Social listening
D) Groupthink - ANSWER C) Social listening
2. What is the name of a means of evaluating a company's plans for growth based
on new versus existing markets and new versus existing products?
A) Strategic opportunity matrix
B) Diversification strategy
C) Product development strategy
D) SWOT matrix - ANSWER A) Strategic opportunity matrix
3. Which growth strategy utilizes new markets with existing products using the
strategic opportunity matrix?
,A) Market development
B) Product development
C) Market penetration
D) Diversification - ANSWER A) Market development
4. Which growth strategy utilizes existing markets with existing products using the
strategic opportunity matrix?
A) Market penetration
B) Product development
C) Diversification
D) Market development - ANSWER A) Market penetration
5. What does a market development strategy do for a company?
A) Targets new customers and new segments to expand the sales base
B) Designs new point-of-sale experience and online storefront to give a fresh
image for a company
C) Focuses on retaining current customers using new incentives and market
research
D) Delivers marketing materials to customers via emails, online ads, and other
media outlets - ANSWER A) Targets new customers and new segments to
expand the sales base
6. What is customer relationship management (CRM)?
,A) Providing public users with access to company data to inform selling
opportunities
B) Conducting data analysis about how to better meet the needs of the company
C) Working with software designed to capture external data about customers
D) Using processes implemented by a company that enhance customer interaction
- ANSWER D) Using processes implemented by a company that enhance
customer interaction
7. What is the purpose of customer relationship management (CRM) software?
A) Serving several essential functions for customers and human resources
B) Supporting processes by storing information about customers
C) Helping sales and marketing organize data about employees
D) Delivering a marketing mix tailored to the needs and interests of sales
personnel - ANSWER B) Supporting processes by storing information about
customers
8. How does a customer relationship management (CRM) system improve
services to the customer?
A) Provides information for targeted marketing and sales purposes
B) Provides a social media platform for the organization
C) Allows for secure online chats between sales and customers
D) Allows customers to pay their bills online using an easy interface - ANSWER
A) Provides information for targeted marketing and sales purposes
, 9. A manager gives feedback to a team that their core customers were very
satisfied.
Which benefit to customer relationship management (CRM) is being used by this
manager?
A) Collaborative
B) Analytical
C) Operational
D) Communicative - ANSWER B) Analytical
10. A beverage company purchases advertising to introduce a new line of energy
drinks.
Which stage of the customer life cycle does this action illustrate?
A) Reach
B) Conversion
C) Retention
D) Acquisition - ANSWER A) Reach
11. A company sends an email to its customers with a 20% off coupon, if they
make a purchase within the next 48 hours.
Which stage of the customer life cycle does this action illustrate?
A) Acquisition
B) Reach
C) Conversion
D) Retention - ANSWER D) Retention
Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. David decides to conduct additional research by posting targeted questions
on a recipe publishing platform and network for cooks. The plan is to review
all the responses and determine whether influencers will recommend
grocery shopping services.
Which research technique is David using?
A) Experimental research
B) Behavioral observation
C) Social listening
D) Groupthink - ANSWER C) Social listening
2. What is the name of a means of evaluating a company's plans for growth based
on new versus existing markets and new versus existing products?
A) Strategic opportunity matrix
B) Diversification strategy
C) Product development strategy
D) SWOT matrix - ANSWER A) Strategic opportunity matrix
3. Which growth strategy utilizes new markets with existing products using the
strategic opportunity matrix?
,A) Market development
B) Product development
C) Market penetration
D) Diversification - ANSWER A) Market development
4. Which growth strategy utilizes existing markets with existing products using the
strategic opportunity matrix?
A) Market penetration
B) Product development
C) Diversification
D) Market development - ANSWER A) Market penetration
5. What does a market development strategy do for a company?
A) Targets new customers and new segments to expand the sales base
B) Designs new point-of-sale experience and online storefront to give a fresh
image for a company
C) Focuses on retaining current customers using new incentives and market
research
D) Delivers marketing materials to customers via emails, online ads, and other
media outlets - ANSWER A) Targets new customers and new segments to
expand the sales base
6. What is customer relationship management (CRM)?
,A) Providing public users with access to company data to inform selling
opportunities
B) Conducting data analysis about how to better meet the needs of the company
C) Working with software designed to capture external data about customers
D) Using processes implemented by a company that enhance customer interaction
- ANSWER D) Using processes implemented by a company that enhance
customer interaction
7. What is the purpose of customer relationship management (CRM) software?
A) Serving several essential functions for customers and human resources
B) Supporting processes by storing information about customers
C) Helping sales and marketing organize data about employees
D) Delivering a marketing mix tailored to the needs and interests of sales
personnel - ANSWER B) Supporting processes by storing information about
customers
8. How does a customer relationship management (CRM) system improve
services to the customer?
A) Provides information for targeted marketing and sales purposes
B) Provides a social media platform for the organization
C) Allows for secure online chats between sales and customers
D) Allows customers to pay their bills online using an easy interface - ANSWER
A) Provides information for targeted marketing and sales purposes
, 9. A manager gives feedback to a team that their core customers were very
satisfied.
Which benefit to customer relationship management (CRM) is being used by this
manager?
A) Collaborative
B) Analytical
C) Operational
D) Communicative - ANSWER B) Analytical
10. A beverage company purchases advertising to introduce a new line of energy
drinks.
Which stage of the customer life cycle does this action illustrate?
A) Reach
B) Conversion
C) Retention
D) Acquisition - ANSWER A) Reach
11. A company sends an email to its customers with a 20% off coupon, if they
make a purchase within the next 48 hours.
Which stage of the customer life cycle does this action illustrate?
A) Acquisition
B) Reach
C) Conversion
D) Retention - ANSWER D) Retention
