D099 - Sales Management Verified Multiple Choice
and Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. 3 buying types - ANSWER straight rebuy, new task purchase, and
modified rebuy
2. Straight rebuy - ANSWER the duplicate purchase of the identical goods
in the identical amount under the identical terms from the identical
supplier
3. New task purchase - ANSWER a business buying situation in which the
buyer purchases a product or service for the first time
4. Modified rebuy - ANSWER a buying situation in which an individual or
organization buys good that have been purchased previously but changes
elements of the previous order
5. Opinion leaders - ANSWER influential members of a community, group,
or society to whom others turn for advice, opinions, and views
6. Functional relationships - ANSWER limited, ongoing relationships that
develop when a buyer continues to purchase a product from a seller out of
habit, as long as its needs are met
,7. Affiliative selling relationships - ANSWER a situation where the buyer
needs extensive expertise from the seller to make a decision
8. Alliance agrements - ANSWER a formal agreement among companies
who want to share resources to create a competitive advantage
9. Joint R&D agreements - ANSWER businesses join to develop a specific
product or service
10.Co-marketing agreements - ANSWER an agreement where companies
share resources to market their products together
11.Minority investments - ANSWER an investment by an organization in
another organization in which the investor firm holds less than 50% of the
shares
12.Supply chain management - ANSWER the management of a network of
interconnected businesses involved in the provision of product and service
packages required by the end customers in a supply chain
13.Just-in-time (JIT) - ANSWER a manufacturing system in which materials
or components are delivered immediately before they are required in order
to minimize inventory costs
,14.Preferred supplier - ANSWER a company that has an agreement with
another company to supply it with goods or services
15. Customer acquisition - ANSWER process of gaining new customers by
persuading them to purchase a company's products/services
16. Customer retention - ANSWER the ability of a company or product to
retain its customers over some specified period
17.CRM process cycle - ANSWER 1. Knowledge discovery
2. Market planning
3. Customer interaction
4. Analysis and refinement
18.Data mining - ANSWER the practice of examining large databases in
order to generate new information
19.Data warehousing - ANSWER electronic storage of a large amount of
info by a business or organization
20.Data integrity - ANSWER the accuracy and validity of data
21.Touchpoints - ANSWER any way a consumer can interact with a
business, whether it be person-to-person, through a website, an app, or any
form of communication
, 22.Key performance indicators (KPIs) - ANSWER a type of performance
measurement. KPIs evaluate the success of an organization or of a
particular activity in which it engages
23.Mass marketing - ANSWER a market strategy in which a firm tries to
appeal to the whole market by broadcasting a message that will reach the
largest amount of people possible
24.Target market - ANSWER a particular group of consumers at which a
product or service is aimed
25.Market segmentation - ANSWER The process of defining and
subdividing a large homogenous market into clearly identifiable segments
having similar needs, wants, or demand characteristics
26.Big data - ANSWER large, complex data sets that require nontraditional
data processing software
27.Database marketing - ANSWER a form of direct marketing using
databases of customers or potential customers to generate personalized
communications in order to promote a product or service for marketing
purposes
28.One-to-one marketing - ANSWER creating a unique marketing mix for
every customer
and Conceptual Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. 3 buying types - ANSWER straight rebuy, new task purchase, and
modified rebuy
2. Straight rebuy - ANSWER the duplicate purchase of the identical goods
in the identical amount under the identical terms from the identical
supplier
3. New task purchase - ANSWER a business buying situation in which the
buyer purchases a product or service for the first time
4. Modified rebuy - ANSWER a buying situation in which an individual or
organization buys good that have been purchased previously but changes
elements of the previous order
5. Opinion leaders - ANSWER influential members of a community, group,
or society to whom others turn for advice, opinions, and views
6. Functional relationships - ANSWER limited, ongoing relationships that
develop when a buyer continues to purchase a product from a seller out of
habit, as long as its needs are met
,7. Affiliative selling relationships - ANSWER a situation where the buyer
needs extensive expertise from the seller to make a decision
8. Alliance agrements - ANSWER a formal agreement among companies
who want to share resources to create a competitive advantage
9. Joint R&D agreements - ANSWER businesses join to develop a specific
product or service
10.Co-marketing agreements - ANSWER an agreement where companies
share resources to market their products together
11.Minority investments - ANSWER an investment by an organization in
another organization in which the investor firm holds less than 50% of the
shares
12.Supply chain management - ANSWER the management of a network of
interconnected businesses involved in the provision of product and service
packages required by the end customers in a supply chain
13.Just-in-time (JIT) - ANSWER a manufacturing system in which materials
or components are delivered immediately before they are required in order
to minimize inventory costs
,14.Preferred supplier - ANSWER a company that has an agreement with
another company to supply it with goods or services
15. Customer acquisition - ANSWER process of gaining new customers by
persuading them to purchase a company's products/services
16. Customer retention - ANSWER the ability of a company or product to
retain its customers over some specified period
17.CRM process cycle - ANSWER 1. Knowledge discovery
2. Market planning
3. Customer interaction
4. Analysis and refinement
18.Data mining - ANSWER the practice of examining large databases in
order to generate new information
19.Data warehousing - ANSWER electronic storage of a large amount of
info by a business or organization
20.Data integrity - ANSWER the accuracy and validity of data
21.Touchpoints - ANSWER any way a consumer can interact with a
business, whether it be person-to-person, through a website, an app, or any
form of communication
, 22.Key performance indicators (KPIs) - ANSWER a type of performance
measurement. KPIs evaluate the success of an organization or of a
particular activity in which it engages
23.Mass marketing - ANSWER a market strategy in which a firm tries to
appeal to the whole market by broadcasting a message that will reach the
largest amount of people possible
24.Target market - ANSWER a particular group of consumers at which a
product or service is aimed
25.Market segmentation - ANSWER The process of defining and
subdividing a large homogenous market into clearly identifiable segments
having similar needs, wants, or demand characteristics
26.Big data - ANSWER large, complex data sets that require nontraditional
data processing software
27.Database marketing - ANSWER a form of direct marketing using
databases of customers or potential customers to generate personalized
communications in order to promote a product or service for marketing
purposes
28.One-to-one marketing - ANSWER creating a unique marketing mix for
every customer
