7/4/25, 9:27
PM
MBA706 Exam 7 Questions and answers with complete
solutions verified graded a++ 2025/2026
To increase profitability, increase sales volume, change prices, decrease costs
companies can
-Grow the overall market or grow the company's
market share
-Up-sell current customers to more expensive offerings
-Get customers to buy more frequently
-Steal customers from competitors
-Pursue another segment
To grow sales volume,
-Create new products
companies can
-Reduce brand switching by enhancing brand
-Raise customer satisfaction
-Add value through a loyalty program
-Raise switching costs so leaving brand is unattractive
- Cut prices; May bring volume in short- term,
but may damage brand image/equity; may
create price wars; lower price necessitates
1/
7
, 7/4/25, 9:27
PM
To change prices, higher volume
companies can - Raise prices; yields greater margins ; cues high
quality; may need to shift to a more upscale
target
- Find less expensive suppliers
- Outsource parts of the business to partners who are
To decrease variable more efficient
costs, companies can - Become a niche provider to keep units
down and price higher for special
customers
-spend less on R&D
To decrease fixed costs, -spend less on advertising
companies can -milk the brand
- Ansoff's product-market growth matrix
- BCG matrix
Marketing strategies - General Electric model
- Porter strategies
- Treacy and Wiersema strategies
BCG Matrix Brands or products are classified according to
whether each has a strong or weak market
share and slow or growing market.
2/
7
PM
MBA706 Exam 7 Questions and answers with complete
solutions verified graded a++ 2025/2026
To increase profitability, increase sales volume, change prices, decrease costs
companies can
-Grow the overall market or grow the company's
market share
-Up-sell current customers to more expensive offerings
-Get customers to buy more frequently
-Steal customers from competitors
-Pursue another segment
To grow sales volume,
-Create new products
companies can
-Reduce brand switching by enhancing brand
-Raise customer satisfaction
-Add value through a loyalty program
-Raise switching costs so leaving brand is unattractive
- Cut prices; May bring volume in short- term,
but may damage brand image/equity; may
create price wars; lower price necessitates
1/
7
, 7/4/25, 9:27
PM
To change prices, higher volume
companies can - Raise prices; yields greater margins ; cues high
quality; may need to shift to a more upscale
target
- Find less expensive suppliers
- Outsource parts of the business to partners who are
To decrease variable more efficient
costs, companies can - Become a niche provider to keep units
down and price higher for special
customers
-spend less on R&D
To decrease fixed costs, -spend less on advertising
companies can -milk the brand
- Ansoff's product-market growth matrix
- BCG matrix
Marketing strategies - General Electric model
- Porter strategies
- Treacy and Wiersema strategies
BCG Matrix Brands or products are classified according to
whether each has a strong or weak market
share and slow or growing market.
2/
7
